Recruitment Position Marketing Leader

We are looking for a strategic and growth-oriented Marketing Leader to drive end-to-end marketing initiatives across our technology services and education ecosystem.

RESPONSIBILITIES

1. Strategic Marketing

  • Develop and execute overall marketing strategies for:
    • IT Solutions
    • Software Development Services
    • Tech Academy
  • Define customer segmentation, ICPs, buyer journeys, and positioning
  • Build scalable growth and brand awareness strategies aligned with business objectives

2. B2B Lead Generation

  • Lead multi-channel demand generation campaigns through:
    • LinkedIn Marketing
    • SEO
    • Webinar/Event Marketing
    • Email Marketing
    • Paid Advertising
    • Partnerships & Community Building
  • Optimize the funnel from:
    • Awareness → Lead → Opportunity → Customer
  • Collaborate closely with the Sales team to improve lead quality and conversion rates

3. Brand & Content

  • Develop and oversee content strategies including:
    • Tech insights
    • Case studies
    • Founder/Expert branding
    • AI & Software trends
    • Academy-related content
  • Manage social media, website presence, and overall digital branding
  • Strengthen the company’s positioning within the technology ecosystem

4. Academy Growth

  • Drive student acquisition strategies for technology training programs in:
    • AI
    • Software Engineering
    • Data & Analytics
    • DevOps/Cloud
  • Build and grow learner communities and tech ecosystems
  • Organize workshops, webinars, events, and hackathons

5. Team Leadership & Performance

  • Lead and develop the Marketing team across:
    • Content
    • Design
    • Performance Marketing
    • Media/Event
  • Define KPIs, dashboards, and reporting systems
  • Manage marketing budgets and optimize ROI

REQUIREMENTS

Must-have

  • 4+ years of Marketing experience
  • At least 2 years in a leadership or managerial role
  • Experience in one or more of the following industries:
    • IT Services
    • Software Outsourcing
    • SaaS
    • AI/Tech Startup
    • EdTech
  • Strong understanding of B2B marketing funnels and growth strategies
  • Ability to combine strategic thinking with hands-on execution

Strong Plus

  • Experience in founder branding or expert branding
  • Understanding of developer audiences and tech communities
  • Experience building communities or organizing tech events
  • Hands-on experience with:
    • LinkedIn Marketing
    • Performance Marketing
    • SEO & Content Marketing
    • Marketing Automation
  • Japanese language proficiency equivalent to JLPT N2 or higher / Strong English communication skills 

Benefits & Compensation:

  • Competitive salary (negotiable, market-based).

  • Salary review and performance bonus twice a year.

  • 100% salary during probation period.

  • Flexible working hours.

  • Paid leave: 14+ days/year.

  • Premium health insurance for all employees.

  • Annual health check-up.

  • Full social insurance (SI, HI, UI) at a high rate to ensure employee rights.

  • Monthly team-building allowance and annual company trip.

Exclusive benefits for female employees:

  • 2.5 hours/month menstrual leave.

  • 100% salary during maternity leave.

  • Additional 5 days off for prenatal checkups.

Working Environment:

  • Fully equipped, modern working devices provided for projects.

  • Coaching and mentoring from experienced Senior/Experts.

  • Monthly sports club support (Yoga, Zumba, football, etc.).

  • Regular updates on company policies and improvements.

  • Dedicated relaxation areas for entertainment and dining.

  • Open and comfortable workspace.

Learning & Development Opportunities:

  • Regular training sessions and seminars on the latest technology trends.

  • Professional knowledge training, management skills, and soft skills aligned with company direction and employee needs.

  • Japanese language classes (beginner to advanced) with native teachers during office hours.

  • Opportunity to work in Japan for employees with Japanese proficiency.

Application deadline: 30/09/2026
Salary: Negotiation
Position: Team Leader
Location: Hà Nội
Number of requiment: 1
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