PICK A DOMAIN FOR A WEBSITE: USEFUL TIPS
When competition in the real estate industry is rapidly increasing, how can your real estate business reach potential customers? It goes without saying, almost no business or real estate project can do this without its own website or landing page. Without reliable, official online channels to update information, there is no hope to gain trust from customers, even if you are selling what they need. Now that you are thinking of having your own website, how can your customers find it? What can you do to make your website sounds professional and yet memorable and outstanding? This is the step that you should be aware of the domain for the site. In this article, CO-WELL Asia – a professional web design will point out some tips to pick a domain for a website. Some of them can be useful to you.
Tip #1 to pick a domain for a website: Be memorable
There are 3 elements that you should be highly aware to make the name memorable:
Make it short
When you pick a domain for a website, shorten the name of the domain also means that you can shorten the distance between you and your customers, as it makes them more memorable. Try to keep the name under 15 characters, or less than 2-3 words. A long name doesn’t only become hard to bear in mind, but also make the audiences prone to entering typos, leading to traffic loss.
At this point, you may think of using abbreviations as a way to shorten your domain. However, only ones that are commonly used or suggestive should be used to avoid misunderstandings. Also, you should not use acronyms, unless your name is highly catchy. (Acronyms such as SEO – Search Engine Optimize can be easy to understand, but readers can hardly catch the meaning EC when you want to talk about E-Commerce)
Make it unique
Now that you have a short name for the site, however, if you want your name to be the first thing pops up in your customers’ mind when talking about your business area, it should be unique. Before jumping in the process of brainstorming a name, it would be better to research other blogs in your niche and find out what domain names they’re using. This would help you avoid accidentally using a trademark name or get accused of copying another blogger.
Make it easy to pronounce and write
When you pick a domain name for a website, it is essential to be easy for the audiences to pronounce and write it down. It may not seem necessary. But the fact that the layout of the content constitutes the domain name will both make your website different from others and also an effective oral communication channel. If you can not choose a short domain name, the “easy to spell” characteristic is a helpful way to help your website become memorable.
One thing to remember is to avoid domain names with doubled letters. This will likely make your audiences make some typos and cause you traffic loss. Also, avoiding doubled letters will also make your domain easy to type and more memorable.
Tip #2: Pick a domain name for a website that includes keywords
Obviously, keywords play an important role in a domain. By including keywords in your domain name, the search engine will understand what your website is talking about, what are you selling,… Interesting content, beautiful interface and good user experience in web design would not be enough. Keywords should be an element added in your domain to help you rank higher in search engines. This, the process of picking a domain for a website, however, is not easy. You will need to be creative and combine your keywords with other words to make your domain stand out.
Tip #3: Match what you are selling
Above are the general rules when you pick a domain name for a website. Now, this is when distinguishing your domain name from others. Consider the following factors:
- Include the phrase that is most relevant to your service: This is something you can consider because sometimes the term is too long or too used by many parties.
- Include your brand name, your project: This point is quite suitable if you are the investor, the construction contractor, the service management unit, the brokerage agency, or any party that wants to build their brand. Because you will surely encounter many competitors that have the same other elements in the domain. Therefore, the brand will make it all.
Tip #4: Choose the suitable domain extensions
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.
A bevy of new generic top-level domains — like .app, .photography, .nyc and .guru — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:
- .co : an abbreviation for company, commerce, and community.
- .info : informational sites.
- .net : technical, Internet infrastructure sites.
- .org : non-commercial organizations and nonprofits.
- .biz : business or commercial use, like e-commerce sites.
- .me : blogs, resumes or personal sites.
Picking a domain name is already complicated enough, isn’t it? But remember, the domain name is only a very small part when designing a website. Finding reputable, experienced and professional website design teams is the best way for you not to go in the wrong direction and save time and effort right from the start.
Stand out with the commitment to “say no to templates“, CO-WELL Asia provides professional website design service with a dedicated design team for each customer, we always come up with a brand new design. Also, with the experience of designing hundreds of websites for customers, CO-WELL Asia can provide the best advice not only for the domain name but also for the rest of the website: from UI / UX to the standard SEO structure, which is convenient when for searching and trading, a full-stack and professional website designer like CO-WELL Asia will surely meet your requirements
We hope that with some advice above, you can pick the best domain name for your website and reach your full business potential with it.
Find more about our web development service here: https://co-well.vn/dich-vu-phat-trien-website-va-ung-dung/