HOW TO DEAL WITH MAGENTO SEO ISSUES?

30/03/2020 306
E-COMMERCE

In the previous article, we have discussed why Magento is the best choice for enterprises that want to exploit the potential from SEO, as well as ways to improve SEO on this platform. It’s no wonder Magento has so many advantages that it becomes the top of the list of many large-scale businesses in the world when choosing an e-commerce platform. These advantages can be mentioned as robustness and especially SEO-friendly. However, it also causes many difficulties because of the great technical requirements. In the process of working with SEO, you may encounter a few problems. In this article, we will mention some Magento SEO issues and how to fix them.

 

Common Magento SEO issues

1. First SEO issue: Slow loading speed

For an e-Commerce site, page load speed is surely a significant thing to consider. What’s more, on the off chance that your Magento store has thousands of items, a delay of even one second may cause a critical misfortune. You would prefer not to lose your potential clients just because of this SEO issue. The easiest way to boost the loading speed is to update the latest version of Magento.
Slow loading page

Never forget to check the updates, and if any are accessible, update your Magento to the latest released. Updating consistently can bring you several benefits, enhance your site performance and fix the existing bugs. When updating, always notice the release notes to find the updates. You can simply see it in the admin panel inbox or the navigation bar.
Also, you can update Magento by utilizing the content management in the backend. If you tend to run the update, remember to back up the data first. One more thing to remember is to run update during the least traffic time to avoid confusion and inconvenience for your users.

 

2. SEO issues of products pages

  •  Titles and headers

Magento will, as a default, usually make under-advanced title labels and misapply page header tags. The Magento default title tag is only the item name, which seems quite meaningless and sometimes can be confusing. Since the title tag is the main thing clients see from the query items page (other than the meta description and snippet) and since the words in the title tag pay a huger role on the search rankings than some other words on the page, these default titles are generally a SEO disadvantage. It does not really mean that these title labels are fundamentally harmful to your SEO. However since they will just only rank for searches directly related to the product name, they generally mean you are passing up a great deal of SEO potential.
Therefore, you should always manually modify the title tag in order to serve your intended purposes. For large-scale e-Commerce sites with hundreds or even thousands of items, creating all these title tags can be a waste of time. You should update the titles to incorporate general data that will help your customers with finding your items regardless of whether they aren’t searching for the particular brand names. You can also set a convention to include product variables, such as product type, color, gender, season, shape, size,…and even brand. Then for key products within the range manually optimize their title tags.
  • Duplicates caused by simple and configurable product variants

For almost all e-Commerce sites, you may want to use both simple products and configurable products. Some kinds of products, for example, clothes, are configurable because one T-shirt can come in various colors. At this point, many of us may create a similar T-shirt as a simple product to show the various varieties of the T-shirt on the product page. Taking this approach also means that you are rewriting the contents of these pages – one of the very common Magento SEO issues.

To deal with this duplication, but can still make your products listing pages look diverse, you need to add “canonical tag” on your products variants. And then linking back to the core configurable product to indicate that they are duplicate variants of the one item.

 

3. Heading use of the themes

You want to look for the themes with exactly one H1 tag. The H1 tag plays as the headline of the page, so it doesn’t always have to be the same as the title tag, but those two are just as important as one another.

Check if the theme you are using sets your H2 as a headline of the page or set the H2 in a large font and size but without a heading tag. Plus, if it uses H1 for every subheading instead of the page headline, you know that you need to change your theme.

 

4. Common Magento SEO issue: using keyword stuffing

Many of us misunderstand that repeating as many target keywords as possible is a good way to make your site visible in the search result list. However, this is a false idea and may affect your SEO because it’s easy to be considered as spam by search engines. Even worse, this repetition may make your words sound unnatural and sometimes become useless to the readers and make them unpleasant to follow your information. That’s why keyword stuffing (overusing a keyword) is always the elephant in the room that you should really be aware of.

 

Common Magento SEO issues - Keyword stuffing

 

Rather than using too many keywords, many experts advise that the optimal keyword density is around 1-2%. This density enables your words to sound much more natural, more persuasive and easier for your readers to follow.

Final words

These are many common Magento SEO issues that e-commerce sites often encounter, leading to the fall of SEO rankings or confusing readers and bringing ambiguous information. In short, you need to be aware of duplicate contents, how to arrange the titles and the use of keywords. There are many ways to deal with these issues, but we recommend the easiest ways for you to do it without coding.
To some extent, you can work with Magento on your own. However, we, CO-WELL Asia is here to provide Magento solutions that will absolutely optimize your e-Commerce site. We have recently become a Magento business solution partner. With years of experience of working with partners in the field of e-Commerce, we are confident to bring success to your site.

Find out more about our e-Commerce service here.