THE ECOMMERCE APP DEVELOPMENT
22/02/2020 1092
ECommerce website, what once was a revolution has been commemorated by eCommerce mobile application. Thanks to Social Media Platforms, it is getting more and more convenient for people to to shop; irrespective of the time; irrespective of the place. With the touch of digitization, the entire brick and mortar commerce arena revamped itself into eCommerce, wherein people started shopping online with the very ease provided by their devices, that too in the very comfort of their home. As you already know, ecommerce app developement is getting bigger on a large scale, such as Amazon, the biggest player in this game. Along with it, its counterfeits Alibaba, Myntra, Snapdeal, have become an integral part of people. While malls and supermarkets are being lowered to “Selfie zones”, “window shopping fads”, and “Check-in” hangouts.
Who doesn’t have a dream of running a successful business with customers crowded all over the shop? Develop eCommerce app can make your dream come true. Business as yours can target the customers from across the world and you don’t have to travel to market for your brand; that’s an added advantage.
Recently, there has been a great rise in the demand to build an eCommerce mobile app. Every single day, startups are getting into the eCommerce business and all they target is mobile-first, website-second! Cutting it short, if you are an aspiring eCommerce businessman, you have landed on the right page. Let me tell you, eCommerce app development is not a very big deal today, especially with the nascent of tools and technologies playing around.
To start with, it is important that you define your eCommerce business goals with utmost clarity. What type of eCommerce mobile app do you want to launch your business – Android or iOS? What is your product going to be? Who is your target audience? Which brands are you targeting?
Here is a list of features extracted from the successful ecommerce app development:
A Simpler Registration Process
As easy as this sounds, it can be an exhaustive one for your customers and they might simply choose to uninstall the app with pages and pages of information to fill in. Who’s got time anyways! Ensure an easy registration process. With everybody having a Social Media Account today, you can enable sign up and login with two clicks at maximum and your customer is on-board! Plus, an extra brownie point for learning their preferences through their digital age on their Social Media Accounts!
Supports Multiple Payment Options
Let’s say, you have a big fat customer who mostly shops online and visits your eCommerce mobile app to give it a try.
After dumping his stuff into the cart, he realizes you do not have the payment option that he prefers. You just lost a big customer. And many more who prefers the payment option that your app does not offer. That is why payment option is an integral part in ecommerce app development. To play safer and smarter as an eCommerce businessman, you have to open the doors to the most popular payment methods. Credit card, debit card, net banking, and eWallets being at the top, ensure that you subtly push your customers towards using your app’s in-built wallet.
Push Notifications
Your customers have their needs and want, you have the required supply to fulfill them but how to bridge this gap of communication? Push notification is the key!
Push Notification is one of the most important features that map the success of an e-commerce mobile app. They enhance the customer engagement as it keeps them informed about the referral, discounts, sales, promotions, and offers, to keep them coming back for more. This, in turn, provides you with the opportunity to cross-sell and up-sell for getting you better profits.
Social Media Integration
Don’t tell me that you do not want ALL the attention of your customers. You even want their social media time. And your demand is justified considering the fact that you are running a business.
Not only for one-tap login, Social Media integration will ensure that your eCommerce mobile app is right in front of your customers wherever they are; chatting on Facebook, Tweeting on Twitter, or pinning on Pinterest. This will also help them easily share your special discounts on their social media accounts. What better than word-of-mouth marketing and user-generated content! An eCommerce app that taps the power of social integration works – It’s as simple as that when it comes to an application of eCommerce.
Complete Synchronization
You have your eCommerce website and an eCommerce mobile app. You have come up with a very exciting feature that is sure to strike a chord with your targeted audience and take their buying experience to the next level. But you have to launch this feature before your competitor does. You want better time-to-market but with edits to be made in both the portals separately, time seems to have stopped. What would you do?
Speed up the process by getting our eCommerce mobile app synchronized with the website. Save plenty of time, beat the competition, and increase your sales.
Google Analytics
It’s just been a while since you launched your eCommerce business. You think you are faring well so far. But keeping your gut feeling aside, how do you gauge what is working for and against your business?
Ok, like every time, Google has the answer you want with Google analytics. Optimize the use of Google analytics to find out how your customers are really finding to be on your mobile app with the help of real-time data. Know which product of yours need a different packaging, what offers can make an appealing combo, and which demography is resonating well to your business, all this with Google analytics. Your application of eCommerce will definitely grow from strength to strength.
Review & Rating
Don’t shy away from the fear of getting bad reviews and poor product ratings. A wise businessman is the one who is open to both criticism and learning.
Empower your customers to review and rate your app and its features. This is a really important feature in ecommerce app development. The possibility is, the products that you are offering are nowhere in the wish list of your buyers and reviews will help you achieve this sense of realization. Again, after improvements do not delete the negative feedbacks, rather thank them and show what steps you have taken. This will make them feel important and who knows they will stick to your brand like forever!
Wishlist Button
It’s the end of the month. The salary is one week away and your customers don’t want to miss out on what they have recently found out. They want to buy it, not now but definitely after a week.
Wishlist, at times, can be a savior to your sales. It helps your customers to save products they wish to buy later. Plus, you get an edge over knowing the preferences of your buyer and personalized offers and SOLD!
Easy Checkout
All the enthusiasm and energy of your customers is gone in making their choices and adding items to cart. Now’s the tough part – the payment!
To ensure that they do not abandon the cart, build your checkout process as easy as possible. Help them save their card and e-wallet details and take them faster through the payment gateways. As said earlier, your customers hate to wait in the billing queue, don’t let them wait with the virtual billing system as well!
There are myriads of eCommerce mobile apps already in the market. You need to stand out from the crowd and these features will help you make a move. If you follow a customer-first approach by providing them the utmost ease to shop, you will easily be able to retain your customers. On the other hand, when your competitor has an amazing experience to offer in reference to features, your customers will be inclined to them.
