E-COMMERCE WEBSITE BUILDER: TIPS & COMPARISON TO PICK YOUR BEST-FIT
Building an affordable and efficient website is going to be simpler if you can pick out a flexible and able e-commerce website builder. But how we can choose from a wide range of products on the market? Here are some of our tips.
TIPS TO CHOOSE E-COMMERCE WEBSITE BUILDER
The design is the most vital part to make your customers stay. at least read a number of your content about 10 or 15 seconds. This is often fundamental since the first 10 seconds is your most precious time to entice your audience to at least stay there and skim the headline or promo. you want to choose an internet site builder which have the custom option and has many templates to settle on from. you’ll make your website more appealing and do serve your customer better with its user-friendliness. First impression matters, right?
Also, the subsequent important thing is responsive web design. Responsive web design means your web can fit any smaller or bigger screen. Especially in the smaller one. It’s because mobile commerce also an enormous role to form the expansion of your selling traffic.
In the Asia Pacific, supported by the statistic of APAC, web commerce by the device has some tremendous percentage. this is often a piece of honest news for any online business and chance to create an honest responsive web design or maybe make your own mobile app.
2. Price Range
Generally, an e-commerce website builder will make 2 options if you would like to use their product, freemium one and a premium one. The freemium, since it’s free, not gives you all features that the web site builder have. But if you would like to form a small business, you’ll try it first and become the premium member if you’ve got the cash and you’re able to make your online business get bigger.
The premium one gives all the features you would like. Like drag-and-drop feature that allows you to design and customize your website without coding or design skill, plenty of template and extension, good UI and UX, and lots of other features. Well, money says it all.
But trust me, the foremost important thing doesn’t attempt to make an internet site you can’t afford. It doesn’t matter if you don’t have enough money to urge the premium one. the foremost important thing is how you manage your website and calculate the strategy to win this highly competitive environment.
3. Useful Guides
This is also a crucial part of the first-time player. But still, this may be helpful to form your first e-commerce store. The e-commerce website builder company also has got to make a useful guide as your compass. Perhaps if you would like to style it by yourself, you’ll try some guides on the web site builder’s blog or some DIY pieces of stuff from other platforms.
Just like e-commerce website builder’s software that has readme and tutorials to put in, use, and arrange your website, the web guides also could assist you to strive and thrive. You’ll say that even your grandma could make her e-commerce website by herself.
4. Search Engine Optimization
Your website is ready. But it needs to get attention. SEO or Search Engine Optimization Tools are the perfect partner to make a website awareness in any search engine. Sometimes some search engine is picky to display your website on the first page. Well, if you have some money in your pocket, some search engines also provide an advertising program to make your website shown on the first page. It’s all up to you.
5. Customer’s Review
In this sharing economy era, we don’t like to hear some promotions from the website builder company. We always provided some information about what partnership they have until this moment. But we prefer to hear reviews from their customers. Since the customers have a wide space to say its critics, bugs, and some advice to improve the website builder. So basically, you can review the customer’s review to make a well researched of what kind of website builder they are.
COMPARE BEST E-COMMERCE WEBSITE BUILDERS ON THE MARKET
Best value for money
Price Range: $23 to $49 per month (billed annually)
- Really easy to use – no tech skills needed! It’s quick and easy to build a store.
- Lots of creative control – you can design your store, add product videos, and more.
- Doesn’t support multichannel selling, meaning you can’t sell on Facebook, Instagram or Pinterest
- Less powerful inventory than other platforms – for example, you can’t bulk upload products with Wix. However, this shouldn’t be an issue for small-scale sellers.
In our research, Wix scored particularly well in three main areas: value for money, design, and simple use. It gives you total creative control, makes building a web store easy for beginners, and packs tons into its e-commerce plans without hiking up its prices.
The main area where Wix didn’t perform quite also in our research was its sales features. Because it’s an e-commerce website builder, it doesn’t have an equivalent range of powerful tools that an e-commerce platform like Shopify provides. You can’t sell across multiple channels like Facebook or Instagram, for instance.
However, Wix has quite enough to supply a small business looking to urge started online.
Wix may be a dream for tech beginners – it’s easy to use, and lets anyone build an awesome online store. you’ll also add product videos, which may be a great feature.
Wix’s template design and level of creative control are impressive. you merely drag images, text boxes, and more onto your page, then drop them into position wherever you would like. This drag-and-drop editing style is super easy and provides you total creative freedom over the planning of your store.
Wix allows you to create a store at no cost, so you’ll build your e-commerce empire’s foundations without spending a dime. However, to truly sell products, you’ll get to upgrade to a minimum of the Business Basic plan, which costs $23 per month.
Building a web store with Wix couldn’t be easier because of its drag-and-drop design
Best for flexible customization
Price Range: $0 – above $1988 per month
- User-Friendly: The admin area is designed to be accessible to those without extensive knowledge or experience, so you should find it easy to piece together the basics of your online store yourself.
- Scalability: One of the biggest advantages of Magento is that it’s a perfectly scalable system, so you can switch up your game from 10 products to 100,000 when the time comes.
- Feature-Intensive: Because Magento has the capacity to be such a huge product, it can get pretty feature intensive. This is good, in the respect that you can make Magento do pretty much whatever you need it to do. However, be aware that this can increase the complexity of the system, which can make it difficult should you need to draft in the help of a Magento developer.
- Development, Support and Maintenance Costs: Magento is expensive on the tech support side for a number of reasons. Firstly, it’s a complex system in the background, and this means it often takes even experienced Magento developers time to learn how to do what you need them to do. If you want to go for the enterprise option, which includes support directly from Magento, you are looking at around $15,000 / year (with the most expensive Premium Enterprise package clocking in at a staggering $50,000 / year.
- Hosting: Due to the complexity and scalable design, you pretty much need to host a Magento store on its own dedicated server. This means additional expense to get things started, and an extra online monthly cost to boot.
- Time-Intensive: Because the learning curve is so much longer for developing in Magento than in other applications, it can be a time-consuming process trying to get modifications made, or otherwise relying on input from a Magento developer. This means it’s less nimble than certain other solutions and less speedy to get it where you need it to be.
Magento Commerce is a cloud-based, all-inclusive, e-commerce platform. This means that by using Magento Commerce, your store is hosted through the cloud. This is the case with many e-commerce website builders.
It also means that everything you need to run your business—building your small business website, managing your products, developing your shopping cart—is part of the software. To have the full breadth of functionalities offered by Magento Commerce, all you have to do is pay for their service.
Magento’s second offering, on the other hand, is completely different. Unlike your typical e-commerce website builder, Magento Open Source (as per the name) is an open-source platform. With this open-source platform, anyone can download it (for free), install it and make adjustments to the software based on their needs.
This also means, however, that you must find a web host for your site and any functionality that isn’t included must be added or created and then installed by a developer.
Best for sales-specific features
Price Range: $29 – $299 per month
- Best sales features on the market – Shopify has a range of powerful tools, plus an enormous app market. Just one of the reasons 93% of our users said they would recommend Shopify!
- Brilliant inventory – Shopify’s inventory system helps you manage your store, such as by alerting you when a product is out of stock.
- Transaction fees – Shopify is the only platform to impose transaction fees unless you use its payment gateway called Shopify Payments.
- Poor value for money for small businesses – Shopify is a fantastic platform, but for small-scale sellers, its prices are pretty steep.
If you’re serious about selling and want to give your small business a boost, Shopify has all the tools you’ll need. And if you can’t find what you’re looking for, there’s an enormous app store for you to browse!
Shopify is a dedicated e-commerce platform, meaning it’s designed purely to help you build an online store. That’s why it has much more advanced sales tools than website builders like Wix and Squarespace.
In our research, Shopify didn’t just come top of the rankings for its sales features – it also received the highest customer score. We calculate this score by getting people to try out the builder and then rate it based on their experience. Shopify was the people’s favorite for building an online store.
An especially great feature of Shopify is that it comes with built-in dropshipping tools. So if you’re a small business struggling to find storage for your products, Shopify could be your perfect solution.
If you’re already selling, Shopify has apps that let you sync your inventories, making it easy to manage all your sales from one place. Shopify also has great multichannel selling options, including integration with Instagram, Facebook, and even Amazon and eBay.
Shopify didn’t wow us in every department, though – the most significant area where it fell down was value for money. A lot of Shopify’s sales tools are actually too advanced for small businesses, meaning you’re paying for features you might not need for a long time. When you’re on a tight budget, every cent counts!
Shopify’s pricing plans start from $29 per month, although you can save money by signing up for an annual plan rather than paying on a monthly basis.
Good to know… Unless you choose Shopify’s in-house payment gateway, Shopify Payments, you will be charged transaction fees on your sales. On the cheapest plan, this would be a 2% transaction fee.
Shopify’s powerful tools won’t benefit you if you just want to sell one or two products. However, if you’re ambitious and want to give your store a solid foundation, then Shopify has the full package to support your small business.
The one to watch
Price Range: $12 – $38 per month (billed annually)
- Very easy to use – Weebly is beginner-friendly, so you don’t need much spare time (or any tech skills).
- Low prices – Weebly is budget-friendly, with notably cheap starter prices.
- Unable to customize the checkout page – the design of your checkout page is important, but Weebly limits your creative freedom.
- Cannot sell across multiple channels – this is especially frustrating if you already have a Facebook or Etsy store, for example.
Most small business owners should be wary of hidden costs. Thankfully, Weebly is extremely budget-friendly, with a number of rock bottom e-commerce starter prices around. Plus, it’s super easy to use.
It has some brilliant additional features, particularly in blogging and its password-protected pages. The downside? You can’t sell across Facebook, Instagram, or Pinterest. Overall, though, Weebly may be a safe pair of hands for your small business.
That said, out of all the builders we tested, Weebly was right at the lowest of the pile when it came to sales features. That’s why we recommend it for little businesses only selling a couple of products – put simply, it just doesn’t have the maximum amount to supply as Wix or Squarespace.
Despite its poor sales tools, Weebly still shows tons of promise. Since being acquired by Square, it’s been making moves to enhance its e-commerce features, so as to appeal to entrepreneurs and online sellers.
Good to know… We’ve labeled Weebly as “the one to watch” because it’s showing signs of tailoring its platform to small business owners’ needs. for instance, it’s an automatic tax calculator, and a mobile app so you’ll manage your business on the go. Still, it’s an extended way to go before catching up with our top three e-commerce website builders.
Best for multichannel selling
Price Range: $29.95 – $249.95 per month
- Tons of multichannel integrations – you can sell across many different platforms.
- Ideal for scaling your business – BigCommerce is a highly scalable platform, helping your business grow.
- Advanced means advanced – BigCommerce’s features are impressive, but there is a learning curve required to set them up.
- Difficult to use – BigCommerce isn’t very beginner-friendly, meaning you’ll need more time to get your store live.
BigCommerce has the foremost built-in features of any e-commerce website builder, meaning it’s less reliant on apps than platforms like Shopify. this will help keep your costs down, but it also means BigCommerce is that the most scalable e-commerce builder on the market. So, if you’ve got big dreams for your small business, this is often the simplest choice for you!
BigCommerce also allows you to sell across a spread of channels, including eBay, Amazon, Square, Instagram, Facebook, and Pinterest. This allows you to expand your store’s reach while still keeping costs low.
The main snag with BigCommerce is that tons of its tools are geared towards helping businesses grow rapidly and supporting large stores. If you’re not looking to scale, then you’ll find you’re paying for features you don’t need for your small business.
It was for this reason that BigCommerce scored unexceptionally for value for money in our research. It also fell down in our simple use testing due to the complex terminology it uses. This makes it but ideal for a small business eager to get online quickly and with minimum hassle.
However, BigCommerce unsurprisingly received high scores for its sales features, and it’s great SEO tools to assist your business get found via Google.
If you would like to create with BigCommerce, you’ve got three e-commerce plans to settle on from – the most cost-effective starts at $29.95 per month.
Overall, BigCommerce is right if you would like some advanced tools under your belt as you grow your small business. It’s undoubtedly a strong e-commerce website builder, except for most small stores, it sits within the middle of the pack.
Best for combining online and offline selling
Price Range: $0 – $72 per month
- The free plan means you can build and sell without signing up to a subscription
- Artificial Design Intelligence makes Square very quick and easy to use
- The actual store builder is powered by Weebly and comes with the same limitations in customization as Weebly
- Larger merchants will outgrow Square’s features
Square may be a payment processing giant that bought Weebly – the favored website builder – in 2018. The result’s the new Square store builder, which mixes Square’s features with Weebly’s building platform.
The first thing to mention about this new kid on the block is that, on the entire, it’s pretty almost like Weebly. You check-in through Square and obtain extra features, but you’re still using Weebly’s building software to truly create your store.
This is especially great news for beginners, as Weebly is super simple to use and received an impressively high customer satisfaction score in our research. However, it also comes with Weebly’s limitations, like the shortage of multi-channel integration and limited customization options.
Square uses Artificial Design Intelligence (ADI) to create a store that’s tailored to your needs. this is often an equivalent method employed by builders like GoDaddy, asking questions about your store to make a customized layout for your website.
So, why use Square rather than Weebly? Well, Square comes with extra features and integrations that Weebly doesn’t, like tracking customer behavior and creating custom invoices.
It also uses its AI tech to assist you to follow the simplest practice when adding products, which was a feature that basically stood out once we tested Square’s store builder. for instance, it can identify products and suggest the category name for you, saving time.
Because of these features, we recommend Square to sellers who have already got a brick and mortar store and are looking to increase their business online. this is often very true if you’re already using Square as your POS system, as this mix makes it super easy to sync your physical and digital stores.
One of the foremost obvious things to shout about with Square is that the fact it’s a free plan for you to sell on – a really rare offer that isn’t available with most e-commerce builders. Square has four plans, starting from $0 to $72 per month (billed annually).
Square may be a payment processor first and foremost, but its store builder has some pretty cool sales features to assist businesses get online.
More than you need, but great for growth
Price Range: $29 – $299 per month
- Supports numerous payment gateways – choose from various options to suit your business.
- Insightful data reports – learn what you’re doing well by easily tracking your site’s performance.
- No real niche offering – Volusion is a very middle of the road platform, without a unique selling point.
- Very difficult to use – you’ll have to spend some time building your store with Volusion.
- Volusion provides no illusions when it comes to data reports. Everything you need for tracking your site’s performance and progress is in one place – it’s a data lover’s dream.
This makes it ideal for growing your business at a pace that suits you. Volusion’s data tools allow you to measure how successful your pages are, so you’ll easily adjust your site to enhance your sales.
In our research, Volusion scored poorly for its website features – the most problem being that Volusion doesn’t offer any blogging tools. Blogging can play a crucial part in the growth of small businesses, so this is often a serious drawback.
Where Volusion scored well was its sales features – indeed, it actually matched BigCommerce’s scores. That said, for many small businesses, tons of those features are going to be overkill.
However, if you would like to grow your business, Volusion may be a decent place to start out.
Volusion’s cheapest price plan costs $29 per month. That’s right – it costs an equivalent as Shopify! Out of the 2, though, you’ll recover value for your money with Shopify.
With all of the tips and comparison of the best e-commerce website builder, we believe that you are figuring out the best solution for your corporation. However, if generating the best performance on the website is still on the lacking list, you may seeking help from a reputable e-commerce website development company. CO-WELL Asia should be one choice to consider as we have owned 10-year experience in the field serving many customers around the world.