HOW TO IMPROVE MAGENTO UX?

It has always difficult to turn visitors into customers, especially when online shopping has developed at a fast pace. Here how they can do to improve Magento UX to be the winner in this fierce competition.

How can you define Magento UX?

To start, you need to understand what is Magento UX. UX here stands for “user experience”. In general, user experience is how users feel about a particular product or service. Magento UX could be understood as the experience visitors have while shopping on your website. If you have bought things online, you might know how important the website is to attract visitors. The more pleasing they feel about your website, they are more likely to buy your products.

Is it really important?

Yes, it is, if we do not want to say that it is an essential factor deciding the number of customers buying products on your online shopping site. Whoever you are, the first impression is very important. If your website is designed in a way that grabs visitors’ attention and makes them pleased, it is more likely that they are willing to shop at your online shopping website rather than others. Here are three major reasons why user experience is necessary for Magento ecommerce.

The first thing comes with customers’ satisfaction. An improve in Magento ecommerce site may lead to a significant increase in customers’ satisfaction. As they are happy shopping at your site, they will introduce it to their friends, relatives and colleagues, leading to dramatic growth in the number of visitors. Therefore, your online store’s value will high-rocket.

Besides, when making customers pleased visiting your site and choosing your products, it means that you have attracted a great number of loyal customers. As online shopping is a little bit risky, by providing high-quality products and excellent user experience, customers will add your store to the list of potential stores they would visit. Now you have a group of customers for future business.

When customers are satisfied with any product or service, they often tell it with their friends and relatives and give feedbacks everywhere on the internet. It is the feedback from customers that can make your online shopping site outstanding from other similar websites.

Now you have known about the tremendous importance of Magento UX. Let’s find out how can you improve Magento UX. There are several suggestions from professionals in Co-well Asia – the subsidiary company of Co-well Japan operating in the field of Global Software Development, IoT Service, Cloud Integration, Testing service and AR-VR Technology service.

So how to boost Magento UX?

There are several tips you should follow to better turn your visitors into your customers.

Clear navigation can improve the perception

Visitors are more likely to be attracted by an intuitive web. As none of us wants to visit an online shopping website with much efforts and interruption. By making your website intuitive, you can attract a larger number of visitors. You may think that it is simple but in fact, not many websites can reach that. When an online shopping website is not intuitive, or just several elements of the site, the user experience will suffer this because customers will find it boring and time-consuming visiting your site.

This is when navigation shows its major importance. It can help visitors easily find the products or services they are looking for, thus to improve Magento UX considerably. The search feature must be as intuitive as possible or visitors will go in search for more convenient navigation in another online shopping website. As a consequence, never hope them to come back shop again in your online store. Even in a worse situation, they will tell their friends about bad experiences when shopping in your store.

As the menu of the website is made to show visitors the main sections available in the web, thus making navigation much easier, if you are about to improve Magento UX, a bit of useful advice from Co-Well Asia consultants is to avoid using complicated and obscure titles. You should choose titles that are easy to understand and remember for your Magento ecommerce site.

If the visitors are struggled to find their needed products or services, the UX design should be changed in a way telling him to go for the right content he needs. For better navigation to improve Magento UX, remember:

• Change the navigation bar at the top
• A large number of links on the navigation are unnecessary
• Make clickable categories and subcategories so that visitors can see the contents without any efforts
• Determine the location with the point
• For a wide section of products or services, use mega menus

Live photos can help

Magento ecommerce has become harsh when the market is saturated. In order to improve Magento UX, it is needed to find how to make customers trust you. In a survey carried out by Bright Local, 23% of potential customers want to buy products from companies which upload the pictures of their companies and their employees on the Magento UX site. By showing the live photos, real stories and performances, you are successful grabbing customers’ attention and make them trust you. As customers want it, just do it.

Also, just imagine you are a potential client to know what they need from your online stores, thus finding way to improve Magento UX could be much easier. What make you buy a particular product or service from a particular online provider but not other providers? What makes you quickly make your payment to receive the products and what criteria an online store must have to make you a loyal customer? Most customers show no interest in stock photos. To them, this kind of pictures is inappropriate and boring, not to mention the fact that many of them do not understand the stock photos. According to a research from Skyword, 94% more views are what you can achieve for the content with interesting images

Never forget to take care of Mobile UX

When designing an online website to boost Magento ecommerce, you need to pay attention to both desktop version and mobile version. If you just focus on desktop version but forget the mobile version, you will be perceived as unprofessional. Besides, it is noticed that what people want when using mobile version and desktop version is different. A good online shopping site should be the one with premium features and looks good on all devices at the same time.

When designing mobile version of Magento ecommerce site, please remember:

• Natural and native experiences of visitors are needed. Many mobile shopping sites are not equipped with the option of enlarging products image through broadening or double-click.
• Select a suitable keyboard. The traditional keyboard maybe not a good choice in case visitors enter numbers.
• Autocorrect should be disabled during the checkout process. Typing an address or product name sometimes could be annoying if check out is active, especially on a phone.
• Making the customers’ carts operating well because it is so bad if users cannot save their carts and have to add products again.
• Reduce the number of clicks needed to perform an action if it is able
• Pay close attention to quality assurance and across-device
• Allow the saving information for later visits and reduce the information needed to shop with smartphones.

Negative space

Space here is the gap between letters, lines and design elements. By focusing on the user’s attention on essentials to improve Magento UX, you should make it legible and perceived by visitors. For instance, with lots of elements showed, negative space makes the whole page easily viewing.

Comfortable web forms, avoiding overload

Comfortable web forms is the next factor that can improve Magento UX. This tip is applied to registration, request and some other elements such as title, characteristics and buttons). A particular element should be put far away from the other elements. As visitors switch their attention quickly, this tip can help visitors quickly have the needed information, thus facilitating him or her to make a positive decision.

Besides, when it comes to order, the less the required registration information, the better. For instance, customers should be able to enter information about their credit card, delivery address, see the price of each product in the cart. If you have troubles doing so, contact to Co-Well Asia for more help offered by professional staffs.

Simplicity

Conversion will be facilitated with simplicity. Creating a page, you need to ask yourself a question about whether you can make it easier. When it comes to conversion, we do not talk only about limiting choices. Instead, it is more about making the Magento ecommerce website design that minimizes visitors’ distractions. At a particular point in time, a person only can receive a particular amount of information. The massive information available on the website will lead to overloading attention, thus you will fail to improve Magento UX.

A clear hierarchy

That all elements in the Magento UX website are placed randomly makes visitors confusing. They find it hard to get the products or services they want, and then leave the website immediately. Therefore, the information should be composed in a way that allows visitors to distinguish the most important one from the second one. A clear hierarchy could be achieved simply through its size, brightness and added animation.

Now you have gained general information about how to improve Magento UX. If you are still struggled to attract visitors to your online shopping store, ask Co-Well for immediate and sufficient help.