WHAT ARE THE MAGENTO TRENDS IN 2020?
Magento is a popular e-commerce platform that millions and billions of users worldwide are using. Although there are hundreds of CMS out there, Magento is a preferred choice of many developers and business owners. As it comes with a lot of advanced features, Magento has gained exceptional popularity in the field of the digital and eCommerce industries. The reasons behind this are its extended flexibility, positive feedback, improvement with the structure, and easy variants for implementing complex templates and themes.
Let’s see what is going viral in 2020!
Stellar AI Technology and Chatbots
Artificial Intelligence helps you to reach out to your customers in the best possible way. AI and Chatbots have been channelizing the growth of the e-commerce industry. AI also helps brands target their specific customers and helps in delivering a personalized shopping experience by suggesting the items they are looking for based on their previous shopping pattern. On the other hand, Chatbots have replaced the necessity of customer care executives to be on call around the clock. This revolution results in the growth of the e-commerce sector. Online stores that have been using this technology have enjoyed a lot of gains.
As e-commerce is a competitive field, you need to concentrate on delivering unique personalized experiences to the end users. Magento e-commerce stores can create customer specific discounts and coupons to pull the attention of a lot of users. You can seek information from an expert Magento web development company to help you get the best ideas for delivering personalized experiences to the users. AI and machine learning can be used for personalization.
Smart Organic Searches
Your web presence is not the only requirement. Providing organic searches and easy navigation to your customers is also gaining popularity. Inculcate various features like breadcrumbs, filtering options and autocomplete can help your website to be more accessible. Just guide your visitors through organic searches, engage them and help them dig deeper into the website.
High-Quality Images With Awesome Content
No matter how attractive your website may be, you cannot generate results without good content and product images. That is the reason why it is important to create user-centric content in order to increase your conversion rate. Besides, you can hire a professional photographer or click images of products from different angles to help the interested buyers aware of what it exactly looks like. Videos of products can be used to improve your online sales.
Social selling is one of the most popular Magento e-commerce trends last year. Social media platforms are used by e-commerce giants to sell their products more quickly. You can make promotion for your products on social media and also use paid advertising to earn more revenues for your e-commerce business.
Prioritization of Push Notifications
Push notifications have opened a doorway to allow you to reach customers at a maximum rate. You can keep customers informed about any offers or discounts and make them feel special. The above-mentioned trends will definitely help you create feature-rich and unique websites for your business and allow businesses to thrive on boosting online sales and maximize the gross margin. You can hire Magento developer to get an idea about push notifications to engage your audience. Decide when and how frequently you should send such notifications.
Voice Input Technologies
With the growing usage of Siri, Alexa and Google Assistant, it is essential to make your products searchable with voice input methods. Voice search is one of the latest trends and it is expected to flourish in the coming years too.
Every year, Magento never fails to impress with its growing user base. The platform had a influential run in the year 2019 and has set promising expectations for the upcoming years.