21/02/2020 642

With retail e-commerce sales worldwide projected to grow to a whopping $4.48 trillion in 2021, it’s no surprise that each retailer is making the web move. The success of any e-commerce site depends on several variables and business decisions. If you choose to start out selling online, it becomes imperative you select the proper platform for your business. And if you’ve already been thriving within the e-commerce market but failing to urge the conversions you expect, it’s time to migrate to a more efficient solution. Identifying the proper e-commerce platform may determine the success or failure of your online store. Let’s take a glance at Magento vs PrestaShop and see which might make a far better fit for your business.

Overall review of Magento vs PrestaShop

  1. Magento

As an e-commerce platform offered with open source and paid versions, Magento may be a leading enterprise-class e-commerce platform, empowering over 150,000 retailers. Being the selection for every 1 in 4 businesses, Magento’s impressive solution lineup offers powerful marketing, program optimization, and catalog-management tools and a versatile handcart system with total control over the design, content, and functionality of the web store. Magento eCommerce’s key features include:

  • Analytics and Reporting – the script is integrated with Google Analytics and offers many different reports.
  • Product Browsing – multiple images for products, options for extensive reviews, wishlists and much more.
  • Catalog Browsing – easy navigation, advanced product filtering system, product comparison.
  • Catalog Management – inventory management, batch import and export of products, different tax rates per location, additional product attributes.
  • Customer Accounts – order status and history, e-mail and RSS feed for products in the wishlist, newsletter subscription, default billing, and shipping address.
  • Customer Service – enhanced features for customers’ accounts, Contact Us form, comprehensive order tracking, and history, customizable order e-mails.
  • Order Management – create orders through the admin area, create multiple invoices shipments and credit memos, call center order creation option.
  • Payment – different payment methods: credit cards, PayPal,, Google Checkout, checks, money orders, support of external payment modules like Cybersource, ePay, eWAY and many more.

Magento vs PrestaShop payment

  • Shipping – shipping to multiple addresses, flat rating shipping, supports UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL.
  • Checkout – one-page checkout, SSL support, checkout without having an account.
  • Search Engine Optimization – 100% Search Engine Friendly, Google SiteMap support.
  • International Support – multiple languages and currencies, list of allowed countries for registration, purchasing, and shipping, localization.
  • Marketing Promotions and Tools – coupons, discounts, and different promotion options.
  • Site Management – control of multiple web sites, multiple languages, tax rate with support for US and International markets, customizable outlook through templates.

Despite the variety of features, there still remain some drawbacks, which are:

  • Hosting

Unfortunately, the hosting is not included in the Magento platform, meaning you will have to pay for it separately. At the same time, you can take up this platform peculiarity as a great opportunity to choose the hosting environment yourself and find exactly the one that will suit your needs and specifics the best. There are four basic types of hostings – shared, VPS, dedicated and cloud, and a large choice of hosting solutions out there for every budget and scale.

  • High Cost of Enterprise Version

Community is free and open-source, which makes it a perfect choice for small businesses. However, medium and large businesses may find the Community version features not enough for their scale; in this case, Magento eCommerce offers an Enterprise version. It has one large drawback, however – its high price. For smaller and medium-sized businesses, the cost of $18,000 seems to be a bit unaffordable so it is reasonable for this sort of company to give Community version a go.

  • Time-consuming and Hard to Customize

The default configuration of the Magento online shop is intuitive and easy to grasp even for store admin without the developer’s expertise. When it comes to deep and sophisticated customization an online shop, a user with a poor technical background will undoubtedly have a hard time. However, there are many ways out of this situation, and the lack of technical competence can be leveraged with the ready-made solutions, that can be found in good supply at the Magento marketplace. On the other hand, if you wish that your webstore would be in safe hands, then you can always trust your Magento webstore customization to professional developers.

  1. Pretashop

PrestaShop is a premium business-model open source e-commerce platform that allows businesses to run their online stores on cloud or on-premises. Due to its extensive and robust features, PrestaShop is often a popular choice for small to medium-sized businesses looking to start their online store from scratch. PrestaShop’s key features include:

  • Free eCommerce solution
  • Unlimited products, categories, customers, orders…
  • Stunning out of the box theme
  • Edit template with the live configurator
  • Create discounts, cart rules, coupons & vouchers
  • Loyalty program, refer-a-friend, wishlists
  • Built-in real-time analytic: net margin, orders, traffic…
  • Advanced built-in SEO features
  • Sell internationally: multiple currencies, languages, taxes
  • Powerful instant filtered search
  • Mobile-friendly storefront and back office
  • Integrated with key features: PayPal, eBay, Google, etc.
  • Sell goods, services, downloadable products
  • Inventory management
  • Easily create CMS pages
  • Centralized back office for easy day to day management

The design and features of any e-commerce platform typically determine the success of your store. Although PrestaShop is a popular e-commerce platform choice for businesses from various industries, there are some challenges:

  • The number of built-in features is comparatively limited
  • Custom modules required for a fully functional e-commerce website are highly priced
  • Enterprise version of the platform is not available
  • While the platform is ideal for small businesses, scalability is rather limited for medium or large businesses
  • The design attributes are relatively poor
  • The platform is not very SEO-friendly

Benefits of Magento vs PrestaShop

Magento eCommerce may be a highly robust platform with all the capabilities needed to create a powerhouse of a web store especially as e-commerce is becoming more competitive. It’s not to say that PrestaShop isn’t a worthy contender, but in terms of basic functionalities that an e-commerce platform should possess, Magento wins hands down:

  • Magento has more out-of-the-box features than PrestaShop
  • While using MagentoeCommerce, developers do not face any compatibility issues
  • Magento’s Enterprise version easily integrates with large suite ERPs and other systems when compared to Prestashop which does have an enterprise version
  • Magento provides more custom features and options

Magento vs PrestaShop

  • Magento eCommerce comes with a technical support team and a large community of developers, while PrestaShop only provides a forum for support
  • The assortment of themes is impressive
  • The SEO functionality is extraordinary and not found in any other e-commerce solution
  • The multi-address shipping on single order is one-of-a-kind
  • Magneto provides a secure platform by offering powerful plug-ins
  • The extremely modular architecture allows for deep customizations of the front-end and back-end

Choose The Best-suited for Your Business

Advancements within the online shopping industry have brought e-commerce platforms and their capabilities to an entirely new level. While Magento may be a strong e-commerce platform best fitted to medium and enormous scale thanks to its richness in features and integration options, PrestaShop is right for small-scale retailers looking to start out their online journey.

Magento eCommerce may be a good fit for businesses that want advanced web stores with full control and better customization, and PrestaShop is more for retailers who are getting to found out their online store quickly, at a comparatively cost-effective rate and with no immediate scalability goals. So carefully analyze each solution, check out features, hosting options, availability of plug-ins, pricing, and support structure of both, and choose what works best for your business!

If your corporation is considering Magento for the E-commerce platform and in need of professional consultant, ten-year Magento experienced CO-WELL Asia is full-time available to solve the problem.