HOW TO NAME A PRODUCT- TOP TIPS FOR PRODUCT NAMING
It’s not easy to name a product. You need to do your research, planning, and brainstorming first. Your product name needs to fit within your broader brand name umbrella while telling its own unique story to consumers. It needs to be memorable, findable (particularly on search engines), unique, understandable, and relevant.
10 tips below will make help you to name a product more efficient, effective, and creative:
The first place most people start when they have to name a product is to simply create a name that describes what the product does. Microsoft’s Internet Explorer product is a perfect example of a descriptive name. Consumers use it to explore the Internet. It can’t get more descriptive than that!
Use Real Words with a Twist
Words don’t have to be used literally in product. They can be suggestive like Ford’s Mustang (it’s fast and sleek) or Ford’s Expedition (it’s built for adventure).
Add a Prefix or Suffix
You can turn a common word into a product name simply by adding a prefix or suffix to it. Apple uses this product naming technique all the time with the iPhone, iPad, and iPod offering perfect examples.
Create a Compound Word
Since so many brand and product names are already trademarked and the associated domain names have already been registered, it’s very common these days for product names to be compound words made by putting two words together to form an entirely new brand or product name. PhotoShop, TurboTax, and Stickups are great examples.
Make up a Word
One way to ensure your product name is unique is to make up a word. Gatorade, Fritos, Doritos, and Tostitos are popular examples.
Products like Trix, Kix, Fantastik, and Liquid-Plumr use real words that are misspelled. It’s creative and helps when the name you want is already trademarked or the related domain names are already taken.
Tweak and Blend Words
When a single word or a compound word won’t do, you can tweak and blend words to create a brand or product name. For example, NyQuil is a tweak and blend of night and tranquil. Pictionary is a tweak and blend of picture and dictionary.
Use a Place or Person’s Name
The Clark Bar was named after its creator, David L. Clark. The George Foreman Grill was named after its celebrity endorser. However, use caution when including a place or person’s name in your product name. A day may come when you want to expand out of that geographic area or the person whose name you used in the product name might leave to work for a competitor or in another industry. Make sure your product name can withstand these types of changes.
Create an Acronym or Use Initials or Numbers
Acronyms and initials are short, but they don’t say much on their own. Therefore, you need to exercise caution when you use an acronym or initials in your product name. It typically takes longer to develop brand recognition and comprehension with a name filled with numbers and letters that is difficult to remember. However, many companies have achieved great success in launching products with names that use numbers and letters. Honda’s CRV, Toyota’s Rav4, and even Formula 409 are examples of how this naming technique can work.
Use a Verb
You can use a verb as your product name (like Bounce dryer sheets or Apple’s iPod Shuffle) or you can turn a word used in your product name into a verb. For example, the Skype application name has turned into a verb over the years. Today, it’s common to say, “Skype me later and we’ll talk.” The Swiffer product name is also used as a verb sometimes. It’s not uncommon for a Swiffer user to say, “Look at that dust! I have to Swiffer that.”