HOW TO BOOST ECOMMERCE SALES
Whether you are a new business or have been in business for a few years, getting more ecommerce sales will benefit your company. Your previous strategies may have worked well at some point in the past, but it will gradually get older. Therefore, keeping up with new trends is essential for businesses. In addition, consumer habits have gradually changed, especially in the e-commerce industry. So this article is for you to know how to boost ecommerce sales.
Here are some of the methods we think might helpful for you:
1.Target your existing customers
Targeting existing customers is an important job to boost ecommerce sales. When faced with product development problems, businesses often assume that they do not have enough customers. However, instead of focusing on attracting new customers, it is more important to keep customers loyalty to the brand. Comparing between a new customer who only makes one purchase on your website, the loyal customers increasing the number of products in their shopping cart will generate more sales. Acquiring new customers is a good thing but it will cost businesses more money, while old customers are familiar with your brand. They know how to use your products. So focus on ways to improve their experience. Try offering a loyalty program that gives people an incentive to spend more money every time they shop. Every dollar spent can be converted into a reward point. When a customer accumulates certain points, they can redeem discounts or other promotions.
2.Use video demonstrations
Consumers love videos. In fact, more than half of global marketing experts say video has the greatest benefit compared to other marketing strategies. Websites with videos can make users spend more than 80% on that website. Video will help connect and create more impressions with customers than just reading advertisements about it. If there is an interesting or unique point in your product, a video will help you convey it better to consumers. It is also an ideal strategy for ecommerce websites that sell new products that can be unique or creative.
3.Accept different payment options
You have to give people different options to pay for the products and services on your website. If you only accept Visa and MasterCard, you’re alienating lots of potential customers. Make sure you have the capability to accept debit cards in addition to credit cards. Look at this checkout page from Best Buy. They accept 6 different types of credit cards on their website. They also give customers the option of paying through PayPal. The last thing you want is a customer who wants to make a purchase but can’t complete it because you don’t take their primary payment method. Continue to adapt to the new trends as well. Alternative payment options such as Apple Pay are growing in popularity too. If you have a mobile application, customers can easily pay for items via Apple Pay with just a few clicks. Making the checkout process as simple as possible will help you get more ecommerce sales.
4.Show best-seller products
Provide your customers with your business’s favorite and best-selling products. Not everyone who sees your site knows exactly what they are looking for. so a few product hints will help attract customers and make it easier for them to choose. You can also take this opportunity to promote products with the highest profit margin. Even if it’s not really a best seller (nobody needs to know it), you can still post it on your homepage. In a perfect world, your top-selling products are also your most profitable, so try to do that if you adjust to increase your profit margin.