E-COMMERCE SEO: THE RIGHT WAY TO OPTIMIZE PRODUCT PAGES
As an online shop owner, you may have known about the power of SEO in growing your e-commerce website. First, when your e-commerce site achieves higher ranking, obviously it will be more likely to get more traffic, and therefore, earns more customers. Besides, if your e-commerce website stands in the highest positions, it will gain branding benefits, particularly awareness branding as more people get to know about your business. As an Magento e-commerce service provider, CO-WELL Asia understands all of these factors.
However, there are certain challenges you might have to cope with when trying to master e-commerce SEO, especially with Magento e-commerce websites.
CHALLENGES OF E-COMMERCE SEO
If you have done SEO for a normal website, that is good. But it is not enough to be successful at E-commerce SEO and Magento e-commerce in particular. Here are some reasons why:
It’s hard to create engaging content yet SEO-friendly
One of the first challenges you may have to deal with is the need to balance between creating engaging content and pleasing the Google ranking gods. In many cases, you want to use an exciting word to describe your product, but sadly, it is not good for your product pages SEO.
You don’t have a lot of space to write about your product
Imagine telling about your amazing product in 400 words and 40 words. Which way is easier? When optimizing product pages on your e-commerce site, another big problem is you have to create awesome content in just so little space. “What to say?” and “What not to say?”, you probably will ask yourself.
You have to fight a fierce competition
The truth is there are many other retailers in the market selling similar products to yours. So how to stand out from the crowd? Is there a secret to having the highest ranking?
THE RIGHT APPROACH TO OPTIMIZE PRODUCT PAGES
Well, there are problems, but there are also solutions. CO-WELL Asia will bring you the right approach to optimize product pages. Specialized in giving e-commerce services, recently CO-WELL Asia has become a Magento solutions partner.
These are essentials steps that you must remember to optimize your product pages and get you success in Magento e-commerce SEO.
STEP 1: Understand your market
When writing a product page, you must provide the readers with helpful information. But how do you know that your piece of information can give customers what they want? Well, you can never be sure for 100%. That is why you have to research on your customers to get a deep understanding of their needs and wants.
Don’t get too excited and start with keywords right away. You may produce product pages that are not neither favorable nor practical to readers.
STEP 2: Conduct keyword research for your e-commerce SEO
Your ultimate goal is to get your customers step into your website. In order to do this, you will first need to play the role of a customer, to understand what is on their mind, what they are searching for.
Conduct keyword research for each product
In detail, you have to conduct keyword research for each product of your online shop. Using your SEO keyword tool, search for an obvious term which associates with your product, such as “off the shoulder red dress” or “pink wedding gown”. Then you can experiment with different combinations to figure out which ones work best.
Select the best-matching terms
From the keyword tool, you will have a list of terms related to your products. Now select the best-matching terms that your target audience will most likely to type in the search bar.
Do a quick Google search of your target terms
Lastly, do a quick Google search of your target terms to check the results. How do other retail sites describe these products? What terms are they using? Can these terms be put to use for your product pages?
An important note from CO-WELL Asia
Please note that product branding can play a vital role here. If costumers are typing in your brand name – or the product’s brand name – in their searches, don’t forget to include these keywords in your SEO strategy.
STEP 3: Apply best e-commerce SEO practices
Now you have found out the most suitable keywords. When putting them into your product pages, make sure that you will follow SEO practices as below. They will help you create attractive content but still SEO-friendly
Title Tags and Meta Descriptions
Both of your product page’s title tag and meta description should contain the primary keyword, ideally near the beginning of the phrase. Google crawls for title tags and meta descriptions, which are seen as a kind of “content preview” to it. Besides, you want to make these elements both readable and engaging so consumers can’t help clicking on them.
Including internal links to other pages on your website make users want to explore your site more. The longer of their visits, the more likely they will buy. Plus, Internal links make it easier for search engine bots to crawl your site, which can help improve your SEO ranking.
Include Descriptive Headers
Although your product pages may offer very little space, you should still make the most out of it. Focus on the benefits, specs, and features of your incredible products. Remember to insert relevant keywords to reinforce your messages.
Use Rich Snippets
Rich snippets help search engines understand what information is contained on each of your web pages. On the other hand, your product descriptions will feature higher in search engine results and this also increases click-through rates.
Add Image Alt Text
Each and every image on a product page should have an optimized image ALT text which describes said image to readers. Google penalizes websites that don’t have ALT text enabled or are otherwise inaccessible to users.
A perfect ALT text should be brief, makes sense, and is descriptive, all at the same time. For example, “Grey shovels breaking ground on a garden”. Alt text can offer a great opportunity to add a keyword, of course, if it’s relevant to the image.
STEP 4: Add videos and images
Images and videos have the opportunity to rank in the search results, so adding these can help improve your overall SEO. Quality visual media captures the attention of online shoppers and convince them of your products’ value from all new perspectives.
STEP 5. Optimize Calls-to-Action
Calls-to-action (CTAs) should be hyper-focused on the user needs and the specific actions you want them to take. Let your imagination go wild. Your customers may have become fed up with “Buy now” or “Sign Up”. Try new ideas like “Check Sizing”, “Check Bulk Prices”, “Schedule a Free Consultation”, or “Sign Up for this Exclusive Offer”.
STEP 6. Test Performance of your e-commerce SEO
SEO is not a kind of project in which you are done when you have finished everything. In fact, you need to continually check your e-commerce analytics to see what’s working and what isn’t. Your ultimate goal is to come up with a data-supported SEO strategy that evolves over time.
You can do A/B testing on different product headlines and direct traffic to both to see which one has the highest conversion rate. Take a look at Google Analytics to check which of your pages are getting the most traffic and conversions.
Besides, you can conduct competitor research to figure out which keywords other e-commerce sites in your niche are ranking for and decide if these make sense for your site.
CO-WELL Asia – Excellent e-commerce service
CO-WELL Asia hopes that with this article, you will achieve great rankings and increase the traffic to your website significantly. However, once your customers have visited your online shop, make sure they have the best shopping experience.
COWELL Asia can help you assure that with our e-commerce service. We have experience in upgrading e-commerce websites with awesome user interface and features. If you want to upgrade your website to the next level, don’t hesitate to contact CO-WELL Asia to have the best e-commerce service from us.