Job Description

The role is responsible for building and optimizing the Lead Generation funnel for B2B services, focusing on developing a stable customer pipeline and directly contributing to revenue growth.

Key Responsibilities

1. Growth Strategy & Lead Generation

• Develop lead generation strategies for the company’s B2B service groups.

• Design and optimize the marketing funnel to improve lead quality and conversion.

• Collaborate with the Sales team to define ICP (Ideal Customer Profile) and MQL criteria.

• Monitor and optimize the performance of the marketing pipeline.

2. Performance Marketing

• Plan and execute B2B advertising campaigns (Google Search, LinkedIn Ads, Display, Remarketing).

• Manage and allocate budgets based on the effectiveness of each channel.

• Work closely with the Content team to develop campaigns that attract potential customers.

3. Data & Growth Optimization

• Build tracking systems and marketing performance measurement frameworks.

• Analyze data and propose regular improvements.

• Design and implement growth experiments to improve marketing performance.

4. Organic Growth & Content Engine

• Conduct keyword research for each service group.

• Build SEO strategies and content clusters to support lead generation.

• Develop in-depth content such as case studies, whitepapers, and industry blogs.

• Optimize SEO across the company’s channels (website, Google Business Profile, etc.).

Requirements

• At least 2 years of experience in Digital Marketing or Growth Marketing.

• Experience running Google Ads campaigns (Search, Display) and B2B platforms such as LinkedIn Ads.

• Experience in B2B services, IT services, or high-ticket services is a strong advantage.

• Basic English communication skills for work.

• Experience using AI tools to optimize work processes

Knowledge & Skills

• Strong system thinking and ability to build marketing processes.

• Proactive in proposing and implementing new growth initiatives.

• Ability to collaborate closely with the Sales team to optimize processes and pipelines.

• Solid understanding of the B2B marketing funnel.

• Basic knowledge of SEO and content marketing.

• Proficiency in marketing analytics tools (GA4, conversion tracking, dashboards).

• Strong ability to analyze data and make data-driven decisions.

Benefits for CO-WELLers

• Salary review and bonus twice per year
• 100% salary during probation
• Flexible working hours: 8:00–17:00 | 8:30–17:30 | 9:00–18:00
• 14+ annual leave days
• Premium health insurance for all employees
• Annual health check
• Full participation in social, health, and unemployment insurance
• Monthly team building allowance and annual company trip

Additional Benefits for Female Employees

• 2.5 hours/month menstrual leave
• 100% salary during maternity leave
• Additional 5 days for prenatal check-ups

Great Working Environment

• Modern equipment fully provided for work and project needs.
• Opportunity to work with and learn from experienced experts and senior professionals.
• Monthly allowance for sports clubs (Yoga, Zumba, Football, etc.).
• Company policies and improvements are regularly updated.
• Dedicated relaxation area for entertainment and dining.
• Open and comfortable workspace.

Learning & Development Opportunities

• Regular training sessions and seminars to update the latest technology trends.
• Professional knowledge training, management skills, and soft skills development based on company direction and employee needs.
• Support for professional certification exam fees.
• Allowances for Japanese language certificates and other professional certifications aligned with career development.
• Japanese language classes (beginner to advanced) with native teachers during working hours.
• Opportunity to work in Japan for employees with Japanese language skills.