SEO FOR MAGENTO ECOMMERCE: HOW TO OPTIMIZE?
Magento is one of the most powerful eCommerce platforms available to retailers today. Besides its open-source nature, what makes the Magento framework so mighty is its SEO for Magento eCommerce prowess. Once after launching a Magento online store, make sure you optimize it for search engines and your potential web customers. And here is everything retailers need to know about optimizing their Magento stores for peak performance in the SERPs (Search Engine Ranking Pages)
1. AUDIT YOUR WEBSITE
Before you begin researching keywords, improving page speeds, or revamping product categories, look at the current condition of your website. In some cases, your website may already have an excellent categorization strategy or impressive page speed. That’s why you want to audit your website’s SEO.
A comprehensive audit lets you build a smart plan for improvement, so focus on reviewing these areas:
- Domain: It’s critical that Google, as well as other search engines, only crawl and index the www or non-www version of your website — this check also applies to the HTTP or HTTPS version of your website. Otherwise, search engines will index multiple versions of your site. Fix these potential errors by entering your System, followed by Configuration and Web settings.
- Structured data: Another factor you want to assess is your website’s use of structured data, which can include product reviews, social media links, and product listings. This data provides search engines with more information, which they can provide to users. Check the status of your structured data with Google’s free testing tool.
- Duplicate content: When it comes to SEO for Magento eCommerce, duplicate content is one of the most frequent problems. Updating your domain settings fixes one part of this issue. Resolve it completely by enabling a canonical link meta tag for categories, as well as modifying your Google Webmaster settings for URL parameters.
- Sitemap: To maximize the technical side of your SEO strategy, you want to include an XML sitemap. Crawlers reference this sitemap when exploring your website, which ensures they find all your webpages. This problem is often an easy fix, as Magento includes a tool for generating an XML sitemap, which you can submit to Google.
- Title tags: An essential part of your Magento SEO checklist is reviewing the title tags of your webpages. These appear in search results and encourage users to click on your website. You want unique, yet concise title tags that tell users what your webpage is about. Depending on your number of product pages, this issue can take some time to remedy.
- Meta descriptions: In coordination with your title tags, you also want to review your meta descriptions. While they appear in search results, they don’t influence your ranking. They do, however, provide users with additional information about your webpage or product so make them original and persuasive.
- Page speed: A slow page is one of the fastest ways to deter users from your website. That’s why you want to check the speed of your webpages, which you can do through Google’s PageSpeed Insights While the average load time for eCommerce websites is 10 seconds, you want a better speed than that as most users expect a website to load in three seconds or less.
A website audit generates a lot of information. Create a document for compiling your results and notes. You can use a Google Sheet, as well as an Excel document, to keep track of your progress and your to-do tasks.
2. RESEARCH YOUR KEYWORDS
A core step of Magento SEO is keyword research. By investing the time in keyword research, you can optimize your product pages to drive valuable traffic from shoppers looking to purchase your product, whether it’s clothing, furniture, or another item.
Improve your keyword research results — as well as the time required — with the following tools:
Use these online tools, and you can find information on the search volume, competition, and cost-per-click (CPC) of keywords fast. Some, like Ubersuggest, will also share the number of results for that keyword and give you the option to export them to a CSV file.
If you’re unsure about where to start your keyword research, look to your target audience. Depending on your market, your audience may have an active community on Reddit or may post questions related to your product on Quora.
3. “SPY ON” YOUR COMPETITORS
- The first step of the process is to see what keywords your competitors are targeting. The easiest way to find their target keywords is to use SEM Rush or Ahrefs.
- Analyze Their Site Optimization: You can gather a ton of valuable information from their on-site strategy or lack thereof: Keyword Density, META Information, Internal Linking
- Discover their Content: Word Count, Uniqueness of the Content, Media (Image, Video), Outbound Links.
- Analyze Their Design: If your competition has a beautiful design, then you might need to invest some dollars into yours. If your competitor is ranking well, but they have an ugly website, this is a golden opportunity for you to swoop in and win that battle.
4. REVAMP YOUR PRODUCT CATEGORIES
With your competitor analysis, keyword research, and website audit complete, you can start revising your product categories, which is a crucial step in SEO for Magento eCommerce. They’re valuable to users, as well as search engines, so you want to dedicate some time to revitalize them.
Focus on the following areas when optimizing your product pages:
- Name: Create a product category name that’s descriptive and concise. If you’re selling different work shoes, for example, you may create categories for construction boots, military boots, or fire and safety boots.
- Description: Write a product description that’s informative and helpful. Include the keywords you’re targeting for that product category too. Make sure, however, that you avoid keyword stuffing your product category description.
- Title tag: Develop a title tag that’s 60 characters or less. It should feature your primary keyword near the beginning too. Depending on your Magento settings, your title tag may also include your brand name at the end.
- Meta description: Brainstorm a meta description that’s 160 characters or less. It should also offer value to users and encourage them to click on your website. Include the keyword you’re targeting in your meta description, and it’ll appear bold in the search results, which is a bonus.
In some instances, you may revamp the structure of your website by including category pages, as well as sub-category pages. These can provide search engines and users more information about your products, but you should only use sub-category pages if they make sense.
5. REVISE YOUR PRODUCT PAGES
Depending on your past investment in SEO for Magento eCommerce, you may edit a few older pages or revamp an entire product line-up. No matter the scope of your project, create a plan or calendar for optimizing your product pages to streamline your time.
Improve your product pages with the following steps:
- Choose a descriptive product name: Like your product category, you want to create a product name that’s helpful for your users — tell them what your product is and include your keyword. Brainstorm a few options to create a product name that entices users.
- Write a unique product description: Next, focus on your full and short product description. You want to write descriptions that are unique, relevant, and informative. For your full description, provide as much detail as possible — your short description should highlight the key features.
- Create a compelling title tag and meta description: For your product title tag and meta description, follow the same standards for product category pages. Include your keyword and provide users with compelling calls-to-action (CTA) that encourages them to click.
- Develop a concise URL: The URL of your product pages should contain several pieces of information, including the product name, manufacturer, and model number. In some cases, this can lead to a long URL, but it’s often the best practice for SEO for Magento eCommerce.
- Add a compilation of high-quality media: It’s essential to include images on your product pages — it’s even better to add images and videos. They provide users with perspective, as they highlight your product’s features, uses, and size.
- Include a series of shopper reviews: A review serves as a powerful trust signal to users, which is why you want to incorporate shopper reviews onto your product pages. Make sure, however, that the reviews are for that product, versus all your products.
- Incorporate social media buttons: Depending on your target audience, social media buttons can offer value to your website. They can encourage users to share their most recent purchases, as well as your company, with their followers. Include these buttons on your product pages.
As your Magento SEO strategy drives results, you may notice several products run out of stock. If this happens, don’t remove the page from your website. Instead, update the page with a notification about the product’s status and direct users to similar products.
6. OPTIMIZE YOUR PAGE SPEED
It’s critical to optimize the speed of your website — maintaining a website that loads in five seconds can lead to 70 percent longer user sessions, as well as a 35 percent decrease in your bounce rate. Even better, improving your website by a single second can increase conversions by seven percent.
How can you optimize your website, though? With the following measures:
- Compress product images: Before you upload images to your website, compress them with a tool like io. It’ll reduce the file size, but without creating a blurry image that leaves users unimpressed.
- Use Lazy Load: One of many extensions for SEO for Magento eCommerce, Lazy Load, delays the loading of your images to optimize the user experience. Instead of loading all your images at once, it loads them as users scroll down the page. It also ensures search engines can crawl and index these images.
- Enable flat catalog: In your website settings, enable flat catalog, which merges product data into one table versus multiple tables. This action improves loading times, as well as makes your data management more efficient.
- Use full page caching: Another way to improve your page speed is with caching, which you can access in your admin settings. A cache is a reference for your website — instead of sending a query to your server, which takes more time, it refers to the most recent cache of your website.
- Minimize extensions: While Magento offers a variety of extensions, it’s worth keeping them to a minimum. If you have a lot of extensions, they can decrease your website speed and your user experience. Review your extensions with your team and see which ones you need.
Before you start improving your website’s speed, make sure to test the initial speed of your webpages in PageSpeed Insights. The result can serve as a benchmark for measuring your success in page speed optimization.
7. ADD YOUR GOOGLE ANALYTICS CODE
To monitor the results of your SEO for Magento eCommerce strategy, you need to add your tracking code from Google Analytics to your website. Access your tracking code from your Google Analytics account and then add it to your Magento website with the following steps:
- Go to System
- Click Configuration
- Select Google API
- Choose “Yes” to Enable
- Enter tracking code for Account Number
If you’re looking for additional analytic data from your website, you can look for an extension on the marketplace that meets your needs. You may also consider partnering with a company that specializes in Magento website development to build a custom extension.
Once you add your Google Analytics tracking code, start monitoring the performance of your website and webpages on a routine basis. The data from your code can help you make further improvements to your SEO for Magento eCommerce strategy.
These are the 7 effective tips that help to improve SEO for Magento eCommerce and the ranking of your web store on different search engine platforms. You can follow these steps and boost the online visibility of your eCommerce site.
With a solid ten-year experience in the field of eCommerce, CO-WELL helps several corporates to design and develop eCommerce sites supporting SEO activities. We are ready to take on your requirements and be the drive behind your success.