22/11/2019 183
magento image optimizer

Nowadays, e-commerce has become a multi-trillion industry. Hundreds of thousands of e-commerce websites and online stores are accessible across the globe. According to the recent statistic, Magento is recognized as the best e-commerce platform in 2019 owing to its outstanding features, prominent inclinations, and a wide range of themes and templates. One of the most significant advantages of this platform is Magento Image Optimizer – the critical factor that helps you manage your online store more comfortable than ever.

For transparent, images are very important for online stores, but unnecessarily large images can slow down the user experience and reduce search engine rankings. Magento Image Optimization will optimize your images and reduce their size without sacrificing image quality so that your site images are faster loading. Understanding the worry of the merchant, Magento Image Optimizer was created to assist your store.

1. What is the Magento Image Optimizer?

About Magento image optimizer

Customers always prefer faster loading online stores. Therefore, if the speed of your Magento store is not up to the mark, then you may lose out on potential customers. Even though there are many tactics involved in making sure your store runs faster, Magento image optimization is one of them.

Websites running off Magento tend to be rich in images primarily to showcase the various accessible products. However, as much as these images are necessary to show customers the products that are on sale. They also contribute significantly to the website’s loading time. Page speed has a direct influence on user experience – with many users usually giving up on sites that take too long to load. Additionally, it also influences ranking on search engines as well as other metrics that can sequentially affect conversions.

Magento image optimizer

How does image optimizer work?

Image optimization is used to decrease the file size of your website’s images while maintaining its quality as larger file sizes affect the speed of your website. Magento Image optimizer ensures that your store runs smoother for providing superior user experience. Since Google also prefers fast loading websites, Image Optimization helps to rank your website higher in organic search results. This procedure, in turn, not only helps with better ranking for the site but the images used as well.

Image Format: The first step for Magento Image Optimization is to save images in the right format. Nowadays, that mostly involves JPEG for the smallest file sizes or PNG for transparent or higher quality images. Sometimes GIF is used, though usually only for animated images.

Resolution: Essentially, the resolution of an image is its size and should ideally match the extent that it is being displayed on the website. The higher the resolution of an image, the larger its file size, which is why saving a high-resolution image but presenting it as a tiny thumbnail is wasteful. In some cases, it may even be a good idea to create multiple versions of the same image in different resolutions, mainly if your website is responsive and scales according to the screen size of devices.

Compression: Commonly, images are compressed to reduce their file size while also sacrifices some of their quality. As such, a balance needs to be found between file size and quality. Some lossless compression options do exist that can reduce the file size of images by stripping away unnecessary metadata.

Image Tips in Magento

An image makes a powerful and lasting impression without a word. Images uploaded to your account help people learn about your products and also represent your brand. Use only high-quality photos for your personal, company, and extension profiles. The Magento logo appears as a placeholder in your particular, company, and extension profiles until you upload your images of your own.

You can upload one thumbnail, and up to fifteen product images (two are required) to the extension profile. Use a combination of screenshots of the Admin and storefront, and other images to illustrate what the extension does, and how it is used. Choose one to be the primary image for the extension or theme, and upload it first. If you want to change the order, delete the photos, and then upload them again in the correct sequence. Magento Marketplace accepts product images in the PNG and JPG (JPEG) formats. The maximum size of each image is 5 MB. The PNG format produces the sharpest screenshots, and supports transparent layers, although the files are more extensive.


Magento Image Optimizer

Notice the image’s size

When taking a screenshot, do not fully maximize the window, because the extra horizontal space makes the text smaller. For the best resolution, upload screenshots at the size they are captured. The following example compares the file size of a typical screenshot when saved as each file type. The image in this example is 1538 pixels wide by 1022 pixels high at 72 DPI. Such an image will be crisp when rendered as a thumbnail or main image.

Although it is possible to optimize all three of the areas listed above when saving the images or photos, Magento offers another option in the form of various extensions (both paid and free). Most of these extensions are able to compress images and reduce their file size, and some will also help in adjusting the resolution and format as well.

2. Why do you need the photo optimizer?

We all know that if you want to sell a product online, you need images. And not just any image is ok, but you have to use the photos with suitable sizes, and high-quality images are significant. Have you ever gone to someone’s e-commerce stores or shopped online and saw posts that offered a robust description of an item but featured no photos of it or the picture was blurry? What’s your first thought when you see that?

Why wouldn’t they include a photo or a high-quality photo for those websites that have poor imagery? Do they have something to hide? Do they not realize the increase in a conversion with a high-quality photo versus a poor quality one? As soon as that idea appears, it plants itself like a weed and is nearly difficult to eliminate. The sale is pretty much dead at that point, never mind how much effort the seller put into their product description. It would be troublesome to call product images a “secret” to e-commerce success, as most retailers these days know how important they are. And with the above situation in mind, it’s not hard to explain why. But while every seller needs to avoid the bullet of doubt, the psychology of images goes deeper than that.

Magento optimizer makes the image give us instant information

Humans are visual by nature. While there’s some dispute over how much faster our brains transmit visual information when compared to text, there’s no argument that it’s faster — the old saying “a picture’s worth 1,000 words” is undoubtedly based in truth. A single picture of a product can provide more critical information about the product’s quality than paragraphs of text. Why break your back describing product dimensions, colors, shape, and designs when a single photo can do the job for you? Moreover, images present a natural sense of scale and help customers get familiar with your item before they buy.

Images help us scan

Few of us actually read the sites we visit. Researches show that a minuscule 16 percent of readers actually read word-for-word — 79 percent just skim for the highlights. And when online shopping across a diverse network of e-commerce retailers, we imagine this 16 percent is even lower. For many people, no images mean nothing to see. Images show readers what you have to provide without making them commit. If you have excellent photos of great products, they’ll impale around to read the details.

Magento image optimizer

Images are shareable

In our social-media crazy world, sharability is the door that connects your site with millions of users out there. Many socially-savvy shoppers talk about their purchases and share their experiences on social media—and if they appear to share your images, your brand gets more publicity. Reports by Gartner indicate that 74 percent of the population rely on social networks for information about buying decisions, information that involves what their friends share, repost, and pin. Nobody will share a piece of text-based product information, but sites like Instagram are prime for hosting photos of your merchandise. It’s free advertising, really.

Images are SEO Friendly

Optimizing on-page text is excellent, but pictures can increase your page’s SEO value even further. Each image includes file names and alt-text that can be tailored to enhance your page’s organic search ranking by giving search indexers more information to pull from.

Whether you opt to use extensions to optimize images on Magento or favor to optimize them former to uploading them depends largely on your workflow. Personally, it may be easy to edit photos and optimize them at the same time, even though when dealing with images in bulk, it may be more comfortable to let extensions control the workload.

3. Magento Image Optimizer and Some Essential Tips

How to get Magento Photos Optimizer?

Magento Image Optimizer is now a popular method to boost your e-commerce websites. To strengthen your sites’ loading, you can use the extensions for image optimization. Magento provides you with some free Image Optimizer Extensions; you can start your website with the help of those tools. However, it is a worthy investment for you to pay for a Magento Image Optimizer because the benefits of it are out of the blue. The more expensive the extension is, the more effective it will be. All these extensions are now available at the marketplace of Magento. You can visit the Magento Marketplace and find out the extension that is the most suitable for your online store.

About Magento Marketplace

Magento Marketplace is the official Magento extension store, the global e-commerce resource for applications and services that expand Magento solutions with powerful new features and functionality. This is commonplace for the technology suppliers to update their extension, and the online business owners will come to pick and buy the extensions that suit their needs. Now global retailers can do even more with their digital stores. Magento Marketplace is designed for easy discovery of relevant Magento extensions. It provides a curated user experience with offerings from top brands and new innovators. Discover new and customized functionality, in key business categories, to help your business thrive.

All extensions and providers with offerings in Magento Marketplace are reviewed and checked for quality before updating to the web. Besides, Magento Technology Partners participate in a manual code and documentation review.  

How to configure product images and make them more optimizing

The first step to optimizing your product photography (or any image on your site) is to first start with great photos. A lot of the optimization process is behind-the-scenes, so you need to provide the good raw material. If your image is high-qualified, it will help create an excellent sequence. In fact, optimizing your photos can be the strategic advantage you need to crush the competition. They can’t see what you’re doing after all, but you’ll get higher search rankings, which means more clicks and more sales.

To make it more specific, you will access to the Magento Marketplace and get the Image Optimizer extension that fits your demand. Then, you need to install this Image Optimizer extension. There are three ways to install extensions: The quick and easy way is via Magento Connect, via SSH or by uploading files directly to your FTP, you can choose the way that is easy for you to do. It depends on the extension’s supplier requirement, and you will have to install it in the most accessible way. For example, using Magento Connect Manager, you can only install the themes and extension that have been uploaded to Magento Connect. Therefore, the extension that is not linked to the Magento Connect will require another method to be installed.

Each extension will have its unique feature, so all you need to do is obey the direction of the installation system to activate the extension successfully. Once you have done all the steps to run the Image Optimizer, it’s time to configurate this extension and attach it to your Magento website.

Configurate the Image Optimizer

Once you have done with the Image Optimizer installation, you will need to configurate it. This setup is aimed to speed up image delivery and simplify the maintenance of image source sets for responsive web applications. In Magento 2, you can follow two steps below:

1. On the Admin menu, select System –> Configuration. Then in the panel on the left under Catalog, choose Catalog.

2. Click to expand the Product Image section, and do the following:

Product Image

Set up the Product Image

Product Image is the first impression and the closest thing for customers to picture the products in their minds. Therefore, it is imperative to use high-quality images to describe the product. If you have an extensive catalog with several pictures-per products, you can easily have hundreds, if not thousands of product images to manage. So, remember to set up the Product Image to make it vivid and eye-catching, and you can create a good impression for your clients. There are two essential steps to set up the product image in Magento that you need to know:

a. In the Base Image Width field, enter the maximum width that the base image is to be rendered.

b. In the Small Image Width field, enter the maximum width that the small image is to be delivered.

Notice the Image Types and Sizes

Product image size is a good attribute to make your goods closer to the consumer with the product details. Because in the online shopping, the customer can’t have real touch on your items, they all feel through the descriptions you post and the product image you upload. The more beautiful the image, the more desire they have. And the standard of size is one of the main characters you need to learn. So how to change the product image size in order to fit with the size of your page. This table will show you the types of images in Magento with specific instructions.

Table of Image Types in Magento 2.0

Image                                                            Types




Thumbnail images appear in the thumbnail gallery, shopping cart, and in some blocks such as Related Items. Example size:

50 x 50 pixels

Small Image

The small image is used for the product images in listings on category and search results pages, and to display the product images needed for sections such as for Up-sells, Cross-sells, and the New Products List. Example size:

470 x 470 pixels

Base Image

The base image is the primary image on the product detail page. Image zoom is activated if you upload an image that is a larger image than the image container. Example sizes:

470 x 470 pixels (without Zoom)
1100 x 1100 pixels (with Zoom)

Media Image

(Optional) A media image gives you the ability to associate additional photos with a product that is other than a product image. For example, you might include the product logo, care instructions, or a picture of the ingredients from a food label.

If you add a media image attribute to the attribute set of a product, it is listed as an additional image type, along with Base, Small, and Thumbnail. You can set it to “Exclude” so it doesn’t appear in the gallery.

After you have done with all the setup, you can test to update some pictures to your sites to see the outcome. If there are some issues, let’s recheck the operation and fix the mistakes. You can also come to the Magento Community to ask for help if you can not solve the problems on your own.

Top Magento Photos Optimizer that you need to know

When you enter the word “Image Optimizer” to the search engine of Magento, you can see more than 300 results. Some of them are available, and you can download these extensions for free. However, if you want to get the best result in optimizing the image of your websites, you should invest in an extension that fits your demand. Below are the top 5 Image Optimizer which is ranked and result in 2019, the price from $0 to $149.

Apptrian Image Optimizer: 

This extension will help you to improve the search engine rankings on Google as well as increase the user experience, compressing the product images on your website is the best choice. You can resize the image files to speed up the load time of the site faster. Also, when you optimize the product images, the product quality doesn’t change. All great features are included in Magento 2 Image Optimizer developed by Apptrian. Below are the excellent characteristics of Apptrian Image Optimizer:

    • Enable compressing the product images without reducing the product images
    • Allow optimizing the images on the site
    • Flexible admin panel
    • Fully compatible with any extensions

Image Optimizer by Magewares:

Thanks to Magento 2 Image Optimizer by Magewares, you can enhance the SEO, speed up the load time of your site as well as boost the conversion rate dramatically. Integrate this extension to bring interesting user experience and experience great features today! The amazing features of this extension are:

    • Ability to resize the product images without losing the image quality
    • Allow optimizing images file sizes, alt tags, and filenames
    • Enable improving the load time of your website
    • Compatible with key image extensions such as jpg, gif, and png

Image Optimizer by Potatocommerce: 

It’s time for store owners to choose Image Optimizer for their Magento 2 store. Developed by Potatocommerce, it comes with many powerful features that bring the eye-catching interface to your customers at first sight. It allows compressing the images and photos on your store easily and quickly. Let’s explore and experience it! Let’s take a look at its wonderful features:

    • Auto-backup images
    • Reduce the file size of JPG, PNG, GIF images
    • Customizable image compression level
    • Fully compatible with all web-servers
    • Easily install and free lifetime support

Image Optimizer by Jajuma:

JaJuMa WebP Image Optimizer for Magento 2 adds WebP support to your store. WebP is the next-Generation image file type developed and recommended by Google. With this extension, you will speed up your store, increase your Google Page Speed Insights / Lighthouse Score, improve your SEO rankings as well as user experience. Easy to use – but huge benefit such as:

    • Provide the Next-Generation Image Files for Your Store
    • Up to 75% smaller file sizes with the same quality
    • Fully automated – no need to upload .webp image files
    • Local /on-premise processing with no dependencies from 3rd Parties
    • Three different conversion tools supported

Image Optimizer by Mageplaza:

Magento 2 Image Optimizer extension by Mageplaza is a practical solution that could support online stores to compress and optimize their images. This, as a result, would help improve the loading speed of your site, which would lead to an improvement in user experience as well as a significant increase in conversion rate. This extension can provide your sites with some features below:

    • Optimizes multiple types of images
    • Allows customizing the quality of optimization
    • Enable backing up original images
    • Records, queues and restores optimized images
    • Allows including and excluding image directories

2. CO-WELL Asia and professional e-commerce services. 


CO-WELL Asia CO., LTD. (from now on referred to as CO-WELL) is the subsidiary company of CO-WELL Japan (located in Tokyo, Japan) operating in the fields of Global Software Development, Testing Service, AR-VR Technology Service, IoT Service, and Cloud Integration. Founded in 2014 in Vietnam with five core members from CO-WELL Japan, CO-WELL Asia has been growing steadily and continuously with over 400 employees and two offices located in Hanoi and Da Nang. With the slogan “Behind your success”, CO-WELL proudly becomes a reliable IT service provider, which builds a solid IT foundation for customers/partners to optimize their business.

As a solution partner of Magento, CO-WELL Asia clearly understands this useful platform and how to customize it based on your business’s needs. We provide a wide range of e-commerce development services, from Magento development (implementation and migration), end-to-end E-commerce web design and development to simple functionality enhancement and customization. Based on the specific demand of the customers, we have developed the Magento 2.0 extensions that can help promote Magento Image Optimizer for your store.

Our E-commerce Services

E-Commerce Development

We provide a wide range of development services, from Magento development (implementation and migration) and end-to-end web design and development to simple functionality enhancement and customization.

• Magento 2 Implementation & Migration
• Extension Development
• Functionality Enhancement & Customization
• E-Commerce Website Design
• E-Commerce Website Development
• Magento Performance Optimization
• Magento Mobile App Development

With more than 100 engineers who have a broad range of experience in Magento Development and Integration, CO-WELL Asia is confident in the delivery of diverse types of Magento development services.

E-Commerce Integration

Avoid limitations in your E-Commerce system with Magento. Magento is an open-source solution that is continuously developed and optimized to market demands. CO-WELL Asia can facilitate the integration with a multitude of other systems and extensions. We offer integration services for a multitude of E-Commerce functions, including:

• Payment gateways
• Advanced Search
• SSO (Single Sign-on)
• Shipping
• Multicart

With all the experience and possibilities, we keep up to date with Magento developments to provide continuously improving solutions. Our mission is to provide our customers with the best services. If you are tending to build an e-commerce website and you need help to promote your site’s features, especially Magento Image Optimizer, feel free to contact us! We always behind your success!