Job Description

Responsible for developing, executing, and optimizing Growth Marketing activities across the company’s two key business segments:

• B2B Services: Build lead generation flows, develop a consistent customer pipeline, and directly contribute to revenue growth.
• B2C Academy: Develop student acquisition activities and optimize the funnel from awareness → interest → registration → enrollment, contributing to student growth and training revenue.

1. Growth Strategy & Lead Generation

B2B

• Develop Lead Generation strategies for the company’s B2B service offerings.
• Design and optimize the marketing funnel from Lead → MQL → SQL → Opportunity.
• Collaborate with Sales to define ICP (Ideal Customer Profile), MQL criteria, and lead handover processes.
• Monitor and optimize lead quality, conversion rates, and Marketing-generated pipeline.

B2C Academy

• Develop student acquisition strategies for the Academy’s training programs.
• Design and optimize the funnel from Traffic/Lead → Consultation → Registration → Enrollment.
• Collaborate with Academy, Sales, and Admissions/Consulting teams to define target audiences and optimize conversion rates.
• Develop enrollment campaigns tailored to each course, target audience, and campaign period.

2. Performance Marketing

• Plan and execute advertising campaigns across both B2B and B2C segments.
• B2B: Google Search, LinkedIn Ads, Display, Remarketing, and other relevant channels.
• B2C Academy: Google Ads, Meta Ads, TikTok Ads, and other channels relevant to each student segment.
• Manage and allocate budgets based on the performance of each channel/campaign.
• Monitor and optimize key metrics such as CPL, CAC/CPA, Conversion Rate, and ROAS.
• Collaborate with Content/Design teams to develop landing pages, creatives, and advertising content.

3. Data & Growth Optimization

• Build tracking and measurement systems to monitor Marketing performance throughout the entire funnel.
• Develop dashboards to track key Marketing and Growth metrics.
• Analyze data, identify bottlenecks, and regularly propose improvement initiatives.
• Design and implement A/B testing and growth experiments.
• Track performance from traffic/lead sources through to actual business outcomes.
• Apply automation and AI to improve Marketing operational efficiency.

4. Organic Growth & Content Engine

• Conduct keyword research for different B2B service categories and training programs.
• Develop SEO and content cluster strategies to support lead generation and student acquisition.
• Develop content tailored to different target groups:
  • B2B: Case studies, whitepapers, industry reports, industry-focused blogs, and solution content.
  • B2C Academy: Career-oriented content, professional knowledge, course-related content, success stories, and educational content.
• Optimize SEO across the website, landing pages, Google Business Profile, and the company’s other channels.
• Collaborate on building a content engine that generates sustainable traffic and leads.

Requirements

• 2+ years of experience in Digital Marketing, Performance Marketing, or Growth Marketing.
• Hands-on experience running and optimizing Google Ads (Search, Display).
• Experience with one or more platforms such as LinkedIn Ads, Meta Ads, and TikTok Ads.
• Practical experience in Lead Generation and Conversion Optimization.
• Experience in B2B Services, IT Services, High-ticket Services, Education/EdTech is a plus.
• Experience working across both B2B and B2C is a strong advantage.

Knowledge & Skills

• Strong Growth mindset and systems thinking, with the ability to build end-to-end Marketing processes.
• Strong understanding of the differences between B2B Lead Generation Funnels and B2C Acquisition/Enrollment Funnels.
• Ability to work closely with Sales, Academy, and other relevant teams to optimize the pipeline.
• Knowledge of SEO, Content Marketing, and Landing Page Optimization.
• Proficiency in or hands-on experience with GA4, Google Tag Manager, Conversion Tracking, Looker Studio/Dashboards, and Marketing Analytics tools.
• Strong data analysis skills and the ability to make data-driven decisions.
• Proactive in proposing, testing, and implementing new growth initiatives.
• Basic English proficiency for work-related communication.
• Experience using AI tools to optimize Marketing, Content, Data Analysis, and Automation activities.

Key Performance Indicators

B2B Services

• MQL/SQL volume and quality.
• Cost per Lead / Cost per MQL.
• MQL → SQL Conversion Rate.
• Marketing-generated Pipeline.
• Marketing contribution to Revenue.

B2C Academy

• Number of student leads.
• Cost per Lead / Cost per Enrollment.
• Lead → Registration → Enrollment Conversion Rate.
• Number of new students.
• Revenue generated from enrollment campaigns.
• ROAS / Marketing ROI.

Growth & Organic

• Organic Traffic & Qualified Traffic.
• Conversion Rate.
• Growth experiment results.
• SEO/Content performance.
• Level of automation and AI adoption in Marketing.

Benefits & Compensation

• Competitive salary, negotiable based on experience and market standards.
• Performance bonuses and salary reviews twice a year.
• 100% salary paid during the probation period.
• Flexible working hours: 8:00 AM–5:00 PM; 8:30 AM–5:30 PM; 9:00 AM–6:00 PM.
• 14+ days of annual leave.
• Premium health insurance for all employees.
• Annual health check-up.
• Comprehensive social, health, and unemployment insurance with high contribution levels, ensuring employees’ benefits.
• Monthly allowance for team-building activities and annual company trips.

Benefits for Female Employees

• 2.5 hours of menstrual leave per month.
• 100% salary during maternity leave.
• Additional 5 days of leave for prenatal check-ups during pregnancy.

Great Working Environment

• Fully equipped with modern working tools and equipment to meet project requirements.
• Opportunities to work with and receive guidance from experienced experts and Senior-level professionals.
• Monthly allowance for sports club activities such as Yoga, Zumba, football, etc.
• Company policies and improvements are regularly communicated and updated to employees.
• Dedicated relaxation areas for entertainment and dining.
• Open, comfortable, and well-equipped working environment.

Training & Career Development Opportunities

• Regular training sessions and seminars to keep employees updated on the latest technology trends.
• Professional knowledge, management skills, and soft skills training based on company development directions and employee needs.
• Japanese language classes from beginner to advanced levels with native-speaking teachers during working hours.
• Opportunities to work in Japan for employees with Japanese language proficiency.