How to promote eCommerce website

23/09/2019 38
promote ecommerce websi
E-Commerce

So you already created your own beautifully designed and fully functioning eCommerce website, but there are no visitors, no traffic on your site, and that means no sales. That’s because you haven’t marketed your website, and if you don’t know how to effectively promote your ecommerce website, then you can’t attract any new customers and your website will fall quickly.

There are some well-known methods that you can use for marketing and promotion, however you should only choose the ones that suits your business and your marketing plan, and of course your budget too (see more at How much does eCommerce websites cost?)

  • Develop an SEO strategy:

Search Engine Optimization is extremely popular and essential to the marketing plan of any website, not just eCommerce sites. The more optimized your website is, the higher your site will show up in the search engines, the more customer your website attracts, which means more traffic and more sales.

Another factor to look out for is the loading speed of your website. If your website loads fast, visitors can navigate and interact with many parts of your website quickly, and they just may become your next customers. The load time is also a crucial part of SEO strategies, because nobody wants to visit a slow website. 

  • Blogging:

Basically a cheap, efficient and appealing way to market your website to your target audiences. If you are selling a specific type of item, then you can easily create a blog to attract potential customers that are interested in the products, describe more details about the products if they are planning to make a purchase, and remember to update your blog regularly. Overall it’s a pretty viable way to market your eCommerce site.

  • Promotions:

Everybody loves a good sale, so if you can make a great offer or deal, customers will be appealed to visit your website.

  • Social Media:

Popular social media sites like Facebook, Twitter, Instagram will be huge assets in creating your online presence. If you can start a marketing campaign on social media websites, you will see a very remarkable change in the amount of traffic on your own website.

promote ecommerce website with social media

  • Paid Advertisements:

Although not a free way to promote your website, it can be very effective, especially if you’ve just done with setting up your website. For example, pay per click advertising will get you money everytime when the ad is clicked by an user.

  • Providing Free Samples:

Not a popular strategy, but when implemented correctly it can be game-changing, especially when your products are truely great. Users who tested and approved of your samples will spread the world via social media and possibly online reviews, and that is the most effiecient way of advertising your websites – through customers.

These are some methods that you can do to promote and develop your ecommerce website. The number of people turning to e-Shopping is only going to rise as time goes by. So make your business go online, choose a theme and set up a clutter-free and easy to use e-Commerce website, and see your sales and profits rise.