7 TIPS TO CREATE GREAT SLOGANS
When building a brand, slogan is an important part that can be missed.
So, what is the definition of slogan?
A slogan is a catchphrase that represents a product or company and communicates the key benefit you want consumers to remember and remind them of your business. If crafted with care, it probably can keep your brand front and center in the minds of consumers — until they’re ready to buy. Let read on for inspiration and tips to help you create a compelling, unforgettable slogan.
If you’re creating a new product or business slogan, you may want something that represents your brand and is easy to remember.
Take a look at slogans with energetic power and easy to go in mind of some famous brands:
- Just Do It. (Nike)
- I’m Lovin’ It (McDonald’s)
- Finger Lickin’ Good (KFC)
- Melts In Your Mouth, Not In Your Hand (M&Ms)
- Because You’re Worth It. (L’Oreal)
- What’s In Your Wallet? (Capital One)
- Shave Time. Shave Money. (Dollar Shave Club)
- They’re G-R-R-REAT! (Kellogg’s Frosted Flakes)
- M’m! M’m! Good! (Campbell’s)
- Get In The Zone (AutoZone)
- The Quicker Picker Upper! (Bounty)
- Save Money. Live Better. (Walmart)
- Maybe She’s Born With It. Maybe It’s Maybelline. (Maybelline)
- Challenge Everything (EA)
So, how to create catchy slogans for your business like other famous brand? Hence, here are seven ways to get your creative juices flowing:
- Keep it short and simple
If Las Vegas had tried to use “Whatever you do while you’re in Las Vegas, Stays in Las Vegas” instead of “What Happens Here, Stays Here,” it might never have caught on as one of the most popular slogans of all time. Keep your slogan under 9 or 10 words.
- Be consistent
Consistent branding is key whether you’re a small business or household name. Make sure your business slogans complement your existing logo, company name and projected image. For example, General Electric’s slogan “Imagination at Work,” draws attention to their brand with a simple, yet powerful logo that celebrates human imagination and innovation. All of their products from light bulbs to CT scanners, bare this testament to creativity and quality.
- Focus on what makes you different
Most worthy thing you need to focus on is to figure out what your unique selling proposition is and use it. Is your delivery business done with a fleet of electric cars? Does your dental practice cater to those with high anxiety? Crossoak Family Dentistry features a big chicken on its website, along with the slogan “We cater to cowards.” For that reason, incorporate what makes you special into your slogan if possible.
- Make it timeless
Verizon had a good run with “Can You Hear Me Now?” but it was only a matter of time before technology made nearly all cell phone calls clear. Apparently, you have to change with the times, but when you’re working on a slogan you want to think of its longevity. That’s why references to technology and phrases like “the only” are risky. Likewise, good slogans use wording that can stand the test of time, like Rolaids and their “How Do You Spell Relief?”
- Ensure it can stand alone
Your slogan shouldn’t be a mystery! You want a slogan that tells your audience what your business is without needing any additional information. Therefore, make sure it can stand on it own. For example, Cartoon Network’s “The Best Place for Cartoons” tells people exactly what they’ll get when they tune in.
- Consider your target market
You’ll also need to consider if your customers are local, national or international. While some locals get Philadelphia’s new slogan, “PHL: Here For The Making,” it may have left tourists scratching their heads. And if you do business internationally, keep in mind that translating your slogan to another language can significantly change the meaning. When KFC launched in China, their “Finger Lickin’ Good” slogan translated to the less appetizing “Eat Your Fingers Off.”
Being creative is a tough job, but there are ways to avoid going it alone. Therefore, use Vertical Response Surveys feature to get opinions from your followers. Take to social media like Facebook or Twitter to host a slogan contest with a designated hashtag to track entries. Or consider some free tagline generators, like Slogan Generator, to get your brain warmed up.
Done right and as a result, a memorable slogan will stick around long after consumers interact with your brand. Above all, hope these tips help you, even leverage expert designers or business owner, to create a catchy slogan that fits your business.