AR | Cowell Asia

ARDefinition

The Augmented Reality, or AR, technology allows users to observe the recorded images of the surrounding environment (either directly or indirectly through previously recorded video). Real-world images are then superimposed by the layer of computer-generated virtual elements such as sounds, videos, graphics, or GPS data, which transforms the user’s view of reality by adding digital data.

ARTechnology

One of the core features of the AR application system is the realism of digital images and data when being placed on the image layer of the real environment. To do that, firstly, AR software must extract the images from the real environment through a process called “Image Registration.” This process uses Computer vision techniques, which usually consist of two main phases: determining interest points, fiducial markers, and optical flow; then reconstructing the real-world coordinates from the data obtained in phase 1 and then laying the digital information on the actual image layers.

<p>One of the core features of the AR application system is the realism of digital images and data when being placed on the image layer of the real environment. To do that, firstly, AR software must extract the images from the real environment through a process called “Image Registration.” This process uses Computer vision techniques, which usually consist of two main phases: determining interest points, fiducial markers, and optical flow; then reconstructing the real-world coordinates from the data obtained in phase 1 and then laying the digital information on the actual image layers.</p><p> </p>

In addition to software and algorithmic features, similar to the VR technology, AR requires certain devices to allow users to access applications. To be more specific, we can list out some devices such as smartphone / tablet, eyeglasses, HUD (head-up display) or smartglasses, … sensors and input devices, processors.

<p>In addition to software and algorithmic features, similar to the VR technology, AR requires certain devices to allow users to access applications. To be more specific, we can list out some devices such as smartphone / tablet, eyeglasses, HUD (head-up display) or smartglasses, … sensors and input devices, processors.</p>

ARApplication

In the future, AR is expected to outperform VR due to its versatile application in various industries such as education, arts, healthcare, retail, architecture and construction, tourism, etc. Meanwhile, applications AR focus only on game and entertainment, but AR worth a broader space to develop.

<p>In the future, AR is expected to outperform VR due to its versatile application in various industries such as education, arts, healthcare, retail, architecture and construction, tourism, etc. Meanwhile, applications AR focus only on game and entertainment, but AR worth a broader space to develop.</p>