The customer was a new-opened large-scale shopping center. They needed to boost interactive entertaining activitites to draw people’s attention during the Tet holiday, when people’s demand for shopping increased significantly.
CO-WELL employed AI (artificial intelligence) and AR (augmented reality) technology to develop Gift Hunter Game. A giant led screen displaying the game world was set up in the center of the mall. The players stood at a marked place in front of the led screen so that the camera could identify them. AR tech made the images of the players appear in the game world to interact with virtual objects. AI enabled the system to identify where the players’ hands were. Thereby the players could move their hands, and even their bodies, if necessarily to catch virtual lucky money.
A sports game using VR technology was developed, where players can experience wall climbing like never before. This game attracted a great deal of attention and brought multiple benefits, namely:
Broadcast AR technology with appealing 3D graphics was chosen for the event. Time traveling was the main theme of the event, and Broadcast AR did a great job in bringing the guests exclusive experiences in the Ancient time – the Present and the Future.
The customer wanted to build a modern shopping center image that has diverse activities for visitors. Therefore, a high-tech experience would be a new exciting touch enhancing the desired image, at the same time attracting more visitors, especially kids and young people.
CO-WELL installed 2 large screens at the shopping center, using AR technology to bring green forests and wild animals to the urban life, making it easy for children to interact and play with them without having to go to the zoo.
CO-WELL’s customer wanted to: