Case studyE-Commerce

Case Study

E-Commerce SolutionsCompany

Our customer is an IT company that specializes in eCommerce solutions. Their client had an eCommerce site for their buyers in South East Asia, however, this website had limitations:

  • Outdated interface
  • Poor user experience
  • No functionality for global shipping or global payment

The decision to move the site to Magento was based on cost saving and future functionality expansion.  They needed a partner with Magento experience for this migration.

CO-WELL Asia has more than 10 years of experience developing e-Commerce websites and many successful Magento implementations.  We facilitated the migration to the Magento platform, delivering improvements including:
* For users:

  • Attractive modern interface
  • Optimized user experience
  • Integration with external systems, including an international payment gateway and logistics systems suitable for each Southeast Asian country

* For admin:
Improved site management through the integration of  Netsuite, an enterprise resource management software

Case Study


Our customer was dealing with 3 issues:

  • 2 different E-commerce websites, one in Japan and one in America, preventing synchronized customer management.
  • There were many offline stores whose logistics data was not synchronized with the website administration system.
  • There was no customer care functionality on the website.

CO-WELL Asia suggested migration to Magento, to resolve the customer issues and provide flexibility for future developments.

We delivered:

  • A single multi-language website for both countries using Magento 2.
  • Integration with product management and warehouse management systems from all online and offline stores.
  • A new data management system connected to the old CRM was developed, allowing:

+ Reward points and ranking
+ Point exchange
+ Classification of product availability based on customer rank

  • New functions that allow visitors to:
    + Create a favorite product list


Case Study

Japan'sBiggest Retail Company

Known as the biggest retail company in Japan with more than 260 shops throughout the country, this organization has an E-Commerce system that has to deal with an enormous number of daily transactions. Any system failures or points of inconvenience in the purchasing or payment process can lead to tremendous revenue loss.

CO-WELL Asia replaced the old system which was in use for over a decade. The legacy system was not built on an E-Commerce platform, which caused challenges in keeping up with market developments. The implementation delivered a vastly improved user experience, reduced purchasing time and an optimized E-Commerce system.

Helping customers to understand the benefits of migrating to a new and unfamiliar platform which will better support their E-Commerce functions is the first step in our process.

We migrated all systems to Magento while keeping functionality for the customer almost unchanged. We integrated a customer-specific payment gateway into the system, which is not natively supported by Magento. We also helped to streamline some Magento functions that did not match the customer system logic in order to improve performance and improve end-user experiences.

Case Study

JapaneseCar Manufacture Company

As one of the most famous car brands in Japan, our customer was running a website that didn’t provide an ideal experience for the end-user. The end-user was transferred to another site to experience the more modern attributes of the process.

Our team of skilled engineers gained a deep understanding of both Magento and their business to improve end-user experience as well as to introduce new interactions with Magento.

We were tasked to move all data to Magento without changing the interface or design of the E-Commerce website. The structural differences required us to customize the Magento platform to fit the customer HTML.

Payment flow complexity was an additional challenge. The services offered to customers included rental services and installment, alongside regular sales, requiring further Magneto customization.

The successful migration also improved the end-user experience and offers 360° outside views and panoramic views inside the product. CO-WELL Asia integrated this redesign with a brand refresh, showcasing a modern identity for the customer.

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